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Goals & Objectives Pleasanton Cultural Plan <br /> <br /> This goal responds to marketing opportunities identified in the community. It <br /> also responds to the wish of all artists and cultural organizations to involve a <br /> broader public in their programs. It is hoped that by stren~hening arts programs <br /> and public involvement, the Pleasanton community. and its surrounding <br /> population will be informed, enriched, and proud of its unique cultural <br /> resources. <br /> <br /> Key to Objective Symbols: -k = Priority * - Other ~ - Implementation Step J <br /> <br /> Objectives <br /> ~r Work with regional newspapers to increase local/regional arts coverage <br /> (e.g., Meet the Media workshop, meetings with editorial boards. etc.) <br /> <br /> (Budget $1,500 for Media Workshop, time frame to be determined) <br /> <br /> 'k Work closely with the Tri-Valley Arts Council to improve the coverage, <br /> design, and methods of distribution of the quarterly Tri-Valley Arts <br /> Calendar, published by the I/alley Times. <br /> <br /> ~ Expand distribution to area banks, Chamber of Commerce, Visitors & <br /> Convention Bureau, etc. <br /> =::,Development of a pull-out version <br /> ~Explore posting opportunities on proposed Downtown Pleasanton kiosks <br /> <br /> (Budget $ 7. 500for preliminary implementation, remaining audience <br /> development objectives to be determined- see below) <br /> <br /> · Continue to work with CTV (Channel 30) to expand coverage of arts and <br /> cultural activities in Pleasanton and the region, including: <br /> <br /> =:, Arts/cultural updates during Pleasanton Update, Daily News, <br /> Conversations, and Everything Local programs <br /> =:, Explore options for reviving the Backstage Pass television program <br /> (including identifying and securing matching funds/sponsorships) <br /> =:~ Placement of cultural events calendar on CTV's Web Site and scrolled <br /> during community calendar listings <br /> <br /> · Explore additional promotional opportunities through local/regional civic, <br /> membership, and business associations including: <br /> =~ Hacienda Business Park's monthly newsletter with 14,500 distribution <br /> =:, City and PUSD publications and web sites <br /> = Other civic/social association newsletters (to be determined) <br /> :=> Pleasanton Chamber of Commerce, Tri-Va!ley Visitors & Convention <br /> Bureau, and the Pleasanton Downtown Association <br /> <br /> AM8 Planning & Research 13 <br /> May 1998 <br /> <br /> <br />