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Goals &Objectives Pleasanton Cultural Plan <br /> <br /> Visual Arts Attendance None One Time Twice or More <br /> In Pleasanton 80% 12% 9% <br /> Elsewhere in Tri-Valley 92% 4% 4% <br /> Outside of Tri-Val ley Area 73 % 15 % 13 <br /> <br /> · Most recent performing/visual arts anendance took place in San Francisco <br /> (35%), Areadot Theater (16%), San Jose (10%), and Walnut Creek <br /> · Other performing/visual arts attendance during the past ~2 months took <br /> place in: San Francisco (53%), San Jose (19%), Walnut Creek (13%). <br /> Berkeley (13%), Oakland (12%). <br /> <br /> Program/Facility Attended * % Attendin~ <br /> Farmer's Market 71% <br /> Alameda County FairFounds 68% <br /> Friday Night Concerts 38% <br /> Heritage Days 38% <br /> Amador Theater 36% <br /> Pasta Festival 35% <br /> Cruise Night 25% <br /> City Parks &Community Services Classes 12% <br /> Pleasanton Playhouse 11% <br /> · In past 12 months <br /> Would Like to See More of in Pleasanton % Reporting <br /> Comedy 34% <br /> Classical Music 32% <br /> Theater 31% <br /> Popular Music 29% <br /> Children's Theater 28% <br /> Art Exhibitions 26% <br /> Musical Theater 26% <br /> Art in Public Places 24% <br /> Crafts Fairs 21% <br /> Recreation Classes 21 <br /> Children's Museum ! 6% <br /> Jazz Music 16% <br /> Walking Tours 15% <br /> <br /> · Survey respondents report getting most of their cultural information from <br /> Newspapers (83%) [including Times-41%, Herald-32%, and Chronicle- <br /> 13%], Friends/Family (31%), Television (29%) and Radio (28%). <br /> <br /> ~4MS Planning &Research 12 <br /> May 1998 <br /> <br /> <br />