Laserfiche WebLink
Goals & Objectives ~ Pleasanton Cultural Plan <br /> <br />Goal C: Communication <br /> & Participation <br /> <br /> To promote and market Pleasanton's cultural activities and encourage <br /> participation. <br /> <br /> Rationale <br /> <br /> For centuries, artists and philosophers have discussed and debated the role of <br /> viewer and audience member in "completing the artwork cycle." It is the dream <br /> of most mists to expose their works to a larger public; full houses are as <br /> rewarding for performers as they are financially successful for impresarios. <br /> During the community planning process in Pleasanton, a unanimous sentiment <br /> was expressed: that of a vision of involving more city, county, regional and <br /> visitor populations in Pleasanton's arts, cultural, and heritage offerings. <br /> <br /> The City of Pleasanton is seen by many of those interviewed for this planning <br /> process as existing in the shadow of other major markets in both the East and <br /> West Bays, especially in terms of professional arts programs, presenting a <br /> formidable (though not unique) marketing challenge. Discussion in community <br /> focus groups and key informant interviews centered on the role of the local and <br /> regional media in promoting Tri Valley-based activities and on leisure-time and <br /> cultural consumption habits. Proposed solutions included identifying specific <br /> target audience segments whose involvement, attendance, and participation <br /> should be sought: from recent arrivals (e.g., new residents) to the Tri-Va!iey <br /> Area to the City's "daytime residents" (employees of local businesses). <br /> <br /> Informal interviews conducted for the Cultural Plan are summarized here to <br /> provide some background and context for goals and objectives relating to public <br /> participation. A total of 105 interviews with Pleasanton residents were <br /> conducted on February 14, 1998 by employees of the City at three distinct <br /> shopping areas in the City. The following are highlights of the interviews: <br /> <br /> Performing Am attendance None One Time Twice or More <br /> In Pleasanton 53% 15% 32% <br /> Elsewhere in Tri-Vailey 81% 7% 12% <br /> Outside of Tri-Valley Area 42% 18% 40% <br /> * In the past 12 months <br /> <br /> /tMS Planning & Research I 1 <br /> May 1998 <br /> <br /> <br />