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Resolution No. PC-2004-67 was entered and adopted as motioned. b. PSDR-218. Just Tires Application for sign design review approval to apply removable vinyl letters to the front windows for "Just Tires" located at 2 California Avenue. Zoning for the property is PUD-C (Planned Unit Development -Commercial) District. Ms. Kline summarized the staff report and detailed the history of this application. Staff recommended approval of this item with the same requirement that it not exceed 120 days. Commissioner Fox noted that the revised sign now contained more letters than the sign that was originally approved. She believed the sign represented in Exhibit A far exceeded 25 percent of the window coverage and estimated it to be 40 percent. She believed that two of the three messages would already comprise 25 percent coverage. Commissioner Fox referred to the e-mail ieceived from the operator of CS German Auto regarding other businesses in Stanley Business Park being allowed to use vinyl lettering and added that the business owner was denied the ability to post such lettering. In response to an inquiry by Commissioner Fox requesting a sample of the denied signage, Ms. Kline advised that she could not recall them submitting a formal design review _ application. She added that they may have approached the public counter with a proposal but did not submit any application. In response to an inquiry by Commissioner Fox regarding the signage allowed for McDonald's, Chairperson Roberts confirmed that no vinyl signage was allowed on the play center. THE PUBLIC HEARING WAS OPENED. Bob Kocik, Worldwide Signs, representing the applicant, noted that the 120-day limit was an issue because the vinyl signage is not a promotion but represented "Just Tires"' core competency. He noted that the lettering was not meant to be temporary, although the lettering may be changed. Jim Steinle, "Just Tires," applicant, noted that the lettering was meant to communicate the company's other services, such as brake service, to potential customers as they drove by. He agreed that the "four tires for $60" sign was not the best choice for signage. He noted that without the signage, the business would struggle. He added that the Big O store has much more signage than his store did. Mr. Kocik noted that the email accompanying the packet from CS German Auto did not express an objection to the vinyl lettering, but asked that every business in the Stanley Business Park be able to do the same. He distributed renderings of the building and the - surrounding area from Stanley Boulevard, as well as other points of view, with the area PLANNING COMMISSION MINLTTES, December 8, 2004 Page 7 of 19