PC 06/12/96 - Laserfiche WebLink

. . . In January 1996, McDonald's applied for a minor modification to the PUD sign program to allow the installation of a "golden arches" logo sign. Staff approved the original sign which was 3 ft x 3.5 ft. A Planning Commissioner appealed this decision, therefore this major modification is before the Commission. Subsequently the Hacienda Owner's Association approved the use of the 5 ft x 5 it logo sign. Staff's opinion is that McDonald's is ancillary to the Wal-Mart and is to service the employees and customers, not necessarily drive-by restaurant patrons. Further, they feel the signs do not need to be as large as the Wal-Mart sign itself, more in size with the "service" signs. This is why staff approved the 3 ft. size. PUBLIC HEARING WAS OPENED Robin Blackman, 2480 No. First Street, Suite 220, San Jose, is a real estate representative for McDonald's. She provided the Commission with pictures of 5 foot McDonald logo signs on other Wal-Mart stores. She asked the Commission to consider approving the five foot sign as approved by the Hacienda Owners Association. In answer to Commissioner McGuirk, Ms. Blackman advised that in other parts of the country they sometimes use the name "McDonald's," however, in Northern California, they have found the Golden Arch logo gets more approval. PUBLIC HEARING WAS CLOSED Commissioner Wright advised he cannot support this application further than approving the decals on the entrance doors. Commissioner Barker recommends denial of this application. Commissioner Cooper stated he felt the 3 foot sign will have minimal impact and would support staff recommendation. Commissioner McGuirk feels the customers are Wal-Mart customers fIrst and McDonald's customers second. He cannot support the proposed location of the sign and would rather see it placed where the other service signs are located. He cannot support staff recommendation, and will deny this application. Commissioner Wright motioned, seconded by Commissioner McGuirk, denying approval of Case PUD-85-8-5D-IM. ROLL CALL VOTE AYES: NOES: ABSENT: ABSTAIN: Commissioners Dove, McGuirk, Wright, and Vice-Chairperson Barker Commissioner Cooper Chairman Lutz None Planning Commission Minutes Page 11 June 12, 1996