PC 01/24/96 - Laserfiche WebLink

background (the Prudential building and Pleasanton Square businesses), and they hope this . will carry some consideration. Regarding Condition 12, the applicants would prefer to leave the signage on the western elevation because of its visibility to the freeway. The speaker said he would also discuss with the owners if they would agree to eliminating the north elevation building sign. The applicants have agreed to keep the black background signage elements on the towers only. Their other locations have a black band around the entire store with white lettering on top of the black and teal stripes on top and bottom. In response to Commissioner McGuirk, Mr. Iserson stated staff's concerns fOr the applicant's color scheme have to do with the way they are represented on the building, and secondarily trying to match Chevy's. Continued discussion ensued between the Commission and staff regarding their preference of building color schemes. Staff is also concerned that the manner in which the colors and signage are proposed makes the tower elements of the building effectively become a "sign." PUBLIC HEARING WAS CLOSED Commissioner Dove's personal opinion is that he's starting to have a concern with building after building looking the same. He feels if the black band were taken off the building and the sign done in corporate colors, he feels the applicants have the opportunity to identify . their company. Commissioner Wright concurs with staff's recommendation and that doing away with the black band still provides them their corporate colors as suggested by staff. He would like signage to be as recommended by staff; he did propose they could incorporate their corporate sign/colors into the arcade. He concurs with staff on all other points. Commissioner Hovingh stated his reluctance of approving any color scheme just because they are a corporate color. He stated his preference for reduction of freeway signage. To Condition 15, he would like to add that no other retail use may relocate in the building without gaining approval of the Planning Director. In response to Commissioner Wright, staff feels that the proposed signage conforms to the Hacienda Business Park Signage Guidelines. Commissioner McGuirk commented that he feels the full scale nine foot black band with white lettering would be too stark. He would rather see the signage mOre along the lines of staff's recommendations. He would like to remove the signage from the north tower, change signage to that recommended by staff on the south tower, and a sign over the entry way. Other than these issues, Commissioner McGuirk feels this is an attractive building. . Planning Commission Minutes Page 7 January 24, 1996