BAAHA (AMENDMENT) - Laserfiche WebLink

BAAHA Scope of Services Contract Year 2024/25 | Page3 To further support these campaigns, BAAHA develops outreach materials, including program brochures, flyers, and press releases. In addition, BAAHA strongly suggests that outreach material is structured and directed towards larger local employers (such as School Districts). Outreach material will be compiled to represent the launch of each specific Program (homebuyer education, PHAP, and BMRs). These campaigns should utilize all outreach resources the City and BAAHA have access to, including and not limited to: • City newsletter(s) • Utility bill announcement insert (if applicable) • City website • City NextDoor – or similar media source • Local news publication (if applicable) • Employer/Company database (if applicable) Pleasanton Home Owner Assistance (PHAP) and Pleasanton Downpayment Appreciation Loan Program Design and Development Program Review and Design BAAHA, in conjunction with the City proposes to initially conduct a comprehensive review and analysis focused on evaluating the effectiveness and capacity of delivering the PDALP to the Pleasanton community. Strategies, concepts, and activities to be covered in the Program review will include and not be limited to: • Conduct a current market study focused on the pricing and property size distribution of sold Pleasanton single family dwelling over the past twelve months. This part of the study will help the City and BAAHA understand the current supply side of the market and establish a platform to determine the viability of funding strategies and requirements to assist prospective PDALP participants • Review and assess the viability and impact of securing and leveraging additional readily available sources of down payment subsidies provided through potential partnering public and private organizations. • Explore the viability of setting PDALP funds aside to assist lower income households to purchase either new or resale median to moderate priced PHAP(BMR) properties. This might would be especially relevant when leveraged with additional subsidies and applied to moderate priced BMRs that would otherwise eliminate lower income households from the market. • Review and assess the viability to create an addition to the PHAP/BMR program which will allow an aging population of PHAP/BMR owners to place their properties on the market to purchase a newly developed PHAP/BMR, specifically asset aside for seniors. The successful implementation of this program could open up additional inventory for newly placed BMR buyers, and enable senior owners to downsize into a more user- friendly age fitting living situation. This analysis would provide additional insight regarding Program equitable guideline adjustments that would be appropriate for the senior BMR units. Docusign Envelope ID: 473ECB6B-08F5-49E6-8BF9-53FFB6D72DE6