BAAHA (AMENDMENT) - Laserfiche WebLink

BAAHA Scope of Services Contract Year 2024/25 | Page2 Introductory Program Workshops and Homebuyer Education Seminar Three workshops would be conducted over a 12-month period. These workshops would include: • Introductory Program Workshop that introduces the public to the various resources and services that the City will provide to its first time homebuyer community. This could/should be the first of the series of workshops BAAHA and the City offers. • Homebuyer Education Seminar –City and BAAHA sponsored workshop that is coordinated with a local HUD approved homebuyer education provider. This workshop is usually conducted shortly (within 30 days) from providing the Introductory Program workshop. The workshop could offer a free alternative for Pleasanton residents and workforce to secure a HUD homebuyer education certificate. This certificate would be required for all households that participate in a City Program. Most HUD educators currently charge a fee for participants to secure their homebuyer education and certificate. Some educators also require that households enter into a one-on-one counseling session after they complete their HUD education – and prior to issuing a HUD certificate. BAAHA (and/or City Staff) would very likely be presenting an introduction to the City’s Programs at the Educational Seminar. Fees associated with this service will include the fee charged by the HUD approved educator to conduct the seminar/workshop. • BMR and PHAP Introductory Workshop – specifically focused on educating and promoting the BMR and PHAP to the City’s first time homebuyer community. PHAP loans would be offered to BMR purchasing households who may be in need of additional subsidy to conform with the City’s affordability parameters. Outreach Activities BAAHA will incorporate the following components in preparing and delivering a homebuyer education and Program Outreach Campaign. • Direct Program announcement/mailings to City based non-profits and to regional public agencies. These mailings are specifically focused on the Program homeownership opportunities made available to low to moderate-income households. • Targeted mailings (ideally in City envelopes) or emails to renters. Program announcement stuffers in City mailings to renters. An alternative would be to email notifications to renters; if the City has a database that provides renters email addresses (could be through a utility billing – if the City directly bills for a utility service). • Promote City Program opportunities through local employers. BAAHA can secure contact information for employers located in the City through a database service. The City may also have information for local employers through the Chamber of Commerce or through a database established within their Community and Economic Development department. BAAHA recommends implementing an outreach campaign which includes mailings and email messages directed to senior executives and/or employee benefit/resource managers. The objective is to advocate for employers to disseminate in- house employee outreach through flyers, internal email distribution lists, and payroll inserts/announcements (when applicable). • Press Releases directed to City and regional publications are an excellent source to drive households to Program workshops; as well as drive applications for specific Programs being promoted by BAAHA and the City. Docusign Envelope ID: 473ECB6B-08F5-49E6-8BF9-53FFB6D72DE6