Laserfiche WebLink
SOCIAL MEDIA REPORT <br /> • <br /> AL MEDIA EFFORTS <br /> THE GOALS OF THE PDAS SatARE TO INCREASE THE PROFILE OF DOWNTOWN, a <br /> DRIVE CUSTOMERS TO ' BUSINESSES AND DOWNTOWN <br /> INCREASE OVERALL SALES & AWARENESS OF <br /> BUSINESSES, EVENTS AND DOWNTOWN ASSOCIATION <br /> AS • <br /> WE ARE AN AMPLIFIER , • • • BUSINESSES. ! • SOCIAL MEDIA <br /> CHANNELS GIVES THEM A REACH THAT THEY COULD NOT CREATE ON <br /> OUR OWN. WE LOVETO SHARE • SERVE AS A <br /> MEGAPHONE • • THEIR <br /> FACEBOOK <br /> The PDA is focused on creating unique content that is personal to and narrates the story <br /> of Downtown. Engagement (likes, comments, shares & clicks) is paramount to <br /> effectively using Facebook & Instagram. Engagement allows us to have two-way <br /> conversations with our followers, create instant word of mouth, understand what is/isn't <br /> working for Downtown and drive more traffic to our businesses. Our goal is to <br /> organically reach over 31 ,000 followers by the end of 2023. <br /> 29 , 442 <br /> totalfollowers <br /> 198 , 720 <br /> unique reach <br /> 2894311 <br />