RES 231415 - Laserfiche WebLink

� � t DOWNTOWN ASSOCIATION 2024 PDA BUDGET- EXPENSE DETAIL 1. OFFICE SUPPLIES—This line item includes basic office supplies (paper, pens, cleaning supplies, paper towels, toilet paper, water, etc.) and also includes the monthly rental charges for our copier/fax/scanner machine, any computer or electronic equipment that needs to be upgraded or replaced. 2. EVENT COSTS—This line item includes permits, licenses, and insurance related to the events, as well as equipment rentals (port-a-potties, drinking glasses, utensils, etc.), additional trash and recycling receptacles and pick up, and event-specific marketing. In addition, the PDA provides brewery/winery partners with a stipend to cover the alcohol at crawl events and Downtown restaurants receive a substantial stipend for culinary events, typically in the $300-$500/location range depending on the projected number of participants. 3. MARKETING COSTS—This line item includes "general" marketing efforts, outside of event-specific marketing. This includes the seasonal postcards advertising upcoming events. The PDA typically prints 2000 per season and provides these to the businesses to hand out. Other items are the posters distributed throughout Downtown, social media ads, marketing costs for promotions other than events (Gift Card Program, Farmers Market, etc.).The PDA leverages free media wherever possible through the Press Release program and social media presence and work very hard to keep paid marketing to a minimum. 4. MEALS — This line item is for coffee/lunch with Downtown businesses, community partners or sponsors, staff attendance at the State of the City luncheon or other community lunches, mixers, etc. 5. ANTICIPATED YEAR-END POSITION—The PDA is hoping to have a small surplus carried over into 2024 to rebuild reserves.As an organization the PDA has always strived to have a reserve for any unforeseen circumstances. These reserves were depleted by the pandemic. The goal is to carry$15,000- $20,000 over into 2024. However, Q4 is the busiest and one of the most expensive seasons for the PDA with two large events (Halloween Brew Crawl & Holiday Spirit Stroll) and several non-income generating promotional events (Pumpkins on Main, Small Business Saturday & Magical Holiday Evening). It is also a very busy season for the Downtown Gift Card Program, which is an expense for the organization, not an income generator.