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SOCIAL MEDIA REPORT <br /> . . <br /> INSTAGRAM DOWNTOWN <br /> ASSOCIATION <br /> The PDA's goals for Instagram are to increase awareness of Downtown, <br /> build community, showcase Downtown and drive traffic to our businesses. <br /> Our focus is on creating unique content and sharing posts from our <br /> businesses. We get tremendous organic engagement on Instagram and will <br /> continue to leverage that for the benefit of Downtown. <br /> 8 , 947totalfollowers <br /> 6unique views19912 <br /> 698145 <br /> 39618 <br /> 2 • <br />