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BACKGROUND The Pleasanton Downtown Association (PDA) serves as the manager of the Downtown Pleasanton BID. At the November 19, 2019, City Council meeting, the City Council approved a renewal of the agreement between the City and the PDA under which the City contributes funds to match the annual BID assessment revenue. These City funds are remitted to the PDA and used to conduct promotions, programs and activities that benefit downtown Pleasanton. The agreement requires the PDA to submit an annual budget to the City Council for review and consideration. The agreement is in effect until December 31, 2024. At the September 5, 2023 City Council meeting, the City Council discussed the terms and renewal process for the PDA agreement and expressed an interest in ensuring that the development of the next agreement begins early in 2024 and updated terms reflect the current needs of downtown businesses. The Downtown Pleasanton BID annual assessment revenue in 2024 is provisionally projected by City staff to be approximately $80,000. The assessment formula is based on the annual business license payment and is calculated as follows: • businesses located curbside and downstairs on Main Street are assessed at two times (2X) their business license; • businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times (1Y2X) their business license; • all other businesses (those located off Main Street) pay an amount equal to one times (1X) their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses within the district are not assessed. Per Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989, the City Council must complete the following three steps to levy the annual assessment for the Downtown Pleasanton BID: 1. Appoint an advisory board to prepare the annual budget with a report describing the programs and activities of the downtown business improvement district and the related funding sources. The report will outline any recommended changes to the boundaries of the district and/or the methodology of assessing each business; 2. Accept the report and budget and set a public hearing to levy the assessments; 3. Open and close the public hearing and adopt by resolution the assessments. The followinq is the schedule of those actions: Date Action 9/5/2023 Ratification and Appointment of Advisory Board - COMPLETED 9/5/2023 10/3/2023 Acceptance of the 2023 Annual Report and 2024 Budget and Adoption of Resolution of Intent to Levy Assessment for 2024 and Set Public Hearing for 11/7/2023 11/7/2023 Hold Public Hearing and Adoption of Resolution Levying the Pleasanton Downtown Business Improvement District Assessment for 2024 Page 2 of 4