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DISCUSSION On September 5, 2023, the City Council appointed the members of the advisory board, which has since met and is recommending acceptance of the attached 2023 Annual report and the 2024 budget for the Downtown Pleasanton Business Improvement District assessments and other revenues (the PDA budget), provided as Attachment 1. The attached report and budget contain the following required information: 1. Any proposed changes in the boundaries of the district. For 2024, there are no proposed boundary changes. 2. The activities to be funded during the calendar year, and an estimate of the cost of providing those activities. 3. The method of levying the assessment in sufficient detail to allow each business owner to estimate the amount to be levied against the business for the year. There are no proposed changes in the method of levying the assessment for 2024. 4. The amount of any surplus or deficit revenues carried over from a previous year. 5. Contributions to be made from sources other than the assessments levied. 2023 Annual Report The report illustrates the organization's continued commitment to promoting the downtown with distinct marketing objectives, events, and member engagement. The PDA—which currently employs one interim executive director, one full-time events director, and one three-quarter time office and membership manager— focused its time and resources in 2023 to support the downtown businesses through communication, marketing, and community engagement. The organization is adapting to the post- pandemic era with renewed enthusiasm to promote economic vitality and the unique character of downtown Pleasanton. Despite recent changes in leadership within the organization, the interim executive director and PDA Board members are committed to rebuilding and strengthening the organization. The report highlights the PDA's commitment to prioritizing the common goals and interests of the downtown businesses and re-establishing connections between PDA members, and to marketing and communication efforts focused on promoting the downtown businesses, upcoming events, and issues facing the downtown. The PDA's robust social media efforts are meeting goals to increase awareness of downtown businesses, events, and vitality as summarized in the social media report. The PDA worked closely with City staff on the closure of Main Street for First Weekends on Main, the Downtown Parklet Program, and Downtown Vitality and Design Review Committee. Key priorities for the PDA include supporting downtown businesses through communication, marketing, and engagement, creating a positive downtown experience for the community, long-term organizational stability, and working with the City to evaluate a Business Improvement District restructure. Page 3 of 4