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Table 1. Revenue Options Voter Approval No. Type of Tax/Fee Basis of Levy Requirement Citywide. A levy on property based General Obligation on the properties' assessed value 1 Bonds and used for voter approved debt. Two-thirds Citywide. A levy on the retail sale of 2 Sales Tax General tangible goods. Majority Citywide. A levy on the retail sale of 3 Sales Tax Special tangible goods. Two-thirds Citywide. A levy on operators of 4 Business License Tax businesses. Ma'orit Citywide; primarily to visitors. A levy Transient Occupancy on the occupancy of hotels, motels, 5 Hotel Tax or other short-term lodging. Majority Citywide. Property owners. Taxes Real Estate Transfer imposed on the transfer of title of real 6 Tax property. Majority Citywide. A levy on the use of utilities, such as electricity, gas, or 7 Utility User Tax telecommunications. Ma'orit Citywide or local. A levy on parcels of Community Facility property, typically set at some fixed 8 Districts/Parcel Tax amount per parcel. Two-thirds Local. A levy on property within a Majority vote Benefit Assessment benefit assessment district. Based on of property 9 Districts calculation of the special benefit. owners Property Related Fees Majority vote and Charges - Storm of property 10 Drain Impacted property owners owners Overview of Election Timeline and Ballot Measure Development There are several key steps in the ballot measure development process including: 1) Strategic planning and community engagement 2) Public opinion polling #1 to seek community input 3) Community input/public information and ballot measure development 4) Public opinion polling #2 to track real-time election feasibility 5) Election window* * California Election Code 10403 requires the City to file its resolution ordering the election and requesting consolidation with the Board of Supervisors at least 88 days prior to the election. A copy of the resolution must also be filed with the Registrar of Voters. Page 5 of 7