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In 2022, the street closures extended through December. Feedback from the PDA member survey revealed that about a quarter of respondents were in favor of keeping the timeframe the same as 2022 (29 percent) or shortening the season (26 percent). Some comments noted adverse weather during the November and December months, which affects attendance as well as expressed concern by the retailers that this will interfere with their ability to maximize shopping during the holiday season. City staff supports the PDA's collaboration with restaurants and retailers on cross- promotion marketing, with a shop local approach, and will assist in messaging to the community. SUMMARY As this framework balances equitably supporting the diversity of merchants as well as engaging the community, while reducing the direct and indirect impacts of the closures on neighborhoods within and surrounding the downtown, the PDA Board of Directors requests, and City staff supports, the City Council: • Approve the framework and estimated expenditures of $54,000 for the 2023 First Weekends on Main street closure program: o First weekend of month from May— October ■ Exception for September 15-17, 2023 o Street closure: 4:00 pm on Fridays - 9:00 pm on Sunday o Programing by PDA on Saturdays. It is anticipated that future street closures related to First Weekends on Main will be identified in the PDA's annual report to the City Council provided as part of the business improvement district assessment process, and then formally approved through the annual agenda report by which the Council approves all citywide street closures. Submitted by: Fiscal Review: Approved by: Lisa Adamos Susan Hsieh Gerry Beaudin Economic Development Manager Director of Finance City Manager Attachment: 1. Letter from Pleasanton Downtown Association dated December 19, 2022 Page 6 of 6