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• First weekend of month (except for September 2023) • Street closure: 4:00 pm on Fridays — 9:00 pm on Sundays • Programing by PDA on Saturdays. Timeframe Given the feedback received from the member survey and positive response to the 2022 model, the PDA Board of Directors requests, and City staff recommends, the 2023 First Weekends on Main street closures be held May through October. This timeframe finds a balance in equitably supporting the diversity of merchants as well as engaging the community, while reducing the direct and indirect impacts of the closures on residents within and surrounding the downtown. It also reflects the PDA's capacity to implement and program the weekend street closures, which the PDA has indicated it can do on a once per month frequency. Other Considerations/Options At its December 13, 2022, meeting, the PDA Board discussed additional options for First Weekends on Main, which included: • Frequency o Once per month — This is the PDA-requested and preferred frequency given limited staffing and resources to plan Saturday programming, and it allows the PDA to hold Concerts in the Park on Friday evenings during the non-street closure weekends in June, July, and August. o More than once per month — The PDA board did not favor this option as PDA staff would not be able to provide programming on Saturdays more than once per month. This option would increase costs, as the City would need to contract with an outside vendor for the street closures. o Discontinue entirely— The PDA board did not favor discontinuing First Weekends on Main programming entirely as it has been a positive addition to PDA's programming, and there was minimal support (16 percent) received from the member survey in favor of discontinuing the events. • Timeframe o May through September— This timeframe, which would end on Labor Day Weekend was not recommended, given that extending to October would offer an additional opportunity to close the street during favorable weather for dining. o May through October- This was the PDA-requested and preferred timeframe as it allows the ability to prepare for a robust retail/holiday shopping season in November and December, and avoids inclement weather. o May through December— While this timeframe occurred in 2022, it was discussed in detail and determined that based on the need to find an equitable balance among the diversity of downtown businesses and feedback from the member survey, it was not the most feasible option. Page 5 of 6