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programming in October will allow for robust retail and restaurant activity during the holiday season in November and December. This schedule also takes into consideration the likelihood of inclement weather during the late fall, which keeps much of the foot traffic out of downtown. The Board's request is summarized in a letter provided as Attachment 1. Expenses As noted, the First Weekends on Main program is not without cost to the City. In 2020 and 2021 , the City contracted with a vendor at a cost of$188,000 to set-up and remove the barricades each weekend, while using staff to manage signage and related traffic circulation measures. Additionally, the City incurs indirect costs for police and traffic engineering staffing, downtown cleaning, and event oversight; these are absorbed as part of ongoing departmental operations. In 2022, the eight First Weekends on Main street closures were executed completely by Operations Services, Traffic Engineering, and Police staff, in addition to the cost of equipment rentals. The cost was approximately $71,000, which included contracting with a vendor for barricade rentals, staff overtime for the street closures and placement/removal of signage and traffic circulation measures, staff time for garbage removal, and trash/dump truck fees. The 2023 First Weekends on Main street closures is estimated to generate direct expenses of approximately $54,000 to the City for the recommended six weekends ($9,000 per weekend), including contracting with a vendor for barricade rentals ($20,000), Operations Services Department staff overtime for placement/removal of barricades to close and re-open Main Street and placement/removal of signage and traffic circulation measures ($27,000), Parks Division staff time for garbage removal ($5,000) and trash/dump truck fees ($2,000); these costs are included in the fiscal year budget of the Operations Services Department. The use of City staff to close and re-open the streets, as compared to using a vendor, significantly reduces the overall cost but does result in some overtime-staffing costs. This option is feasible with the current once per month frequency; should the frequency be increased, the City would need to contract with an outside vendor thereby significantly increasing the cost. Additionally, in consideration for future First Weekends on Main programming, the barricade rental cost could be eliminated if the City purchases the equipment. Depending on the Council's direction, staff will use the least costly option available. Framework In addition to the above discussion and given the positive response of 2022 programming, City staff supports the PDA Board of Directors' recommendation for resuming and incorporating into the Pleasanton Downtown Association's annual events programming for 2023 as follows: Page 4 of 6