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BACKGROUND At the November 19, 2019, City Council meeting, the City and the Pleasanton Downtown Association (PDA) renewed a five-year funding contract whereby the City contributes funds to match the annual assessment revenue, to be remitted for the PDA to conduct promotions, programs and activities that benefit the downtown. The agreement requires the PDA to submit an annual budget to the City Council for review and consideration. The agreement is in effect until December 31, 2024. The Downtown Pleasanton Business Improvement District annual assessment revenue in 2022 is provisionally projected by the Finance Department to be approximately $73,000. The assessment formula is based on the annual business license payment and is calculated as follows: • businesses located curbside and downstairs on Main Street are assessed at two times (2X) their business license; • businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times (1'/2X) their business license; • all other businesses (those located off Main Street) pay an amount equal to one times (1X) their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses within the district are not assessed. Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989 requires the City Council to do the following to levy the annual assessment for the Downtown Pleasanton Business Improvement District (BID): • Appoint an advisory board to prepare the annual budget with a report describing the programs and activities of the downtown improvement district and the related funding sources. The report will outline any recommended changes to the boundaries of the district and/or the methodology of assessing each business; COMPLETED 8/17/2021 • Accept the report and budget and set a public hearing to levy the assessments; • Open and close the public hearing and adopt by resolution the assessments. Following is the schedule of those actions: Date Action 8/17/2021 Ratification and Appointment of Advisory Board for 2022 10/19/2021 Acceptance of the 2021 Annual Report and 2022 Budget and Adoption of Resolution of Intent to Levy Assessment for 2022 and Set Public Hearing for 11/16/2021 11/16/2021 Hold Public Hearing and Adoption of Resolution Levying the Pleasanton Downtown Business Improvement District Assessment for 2022 Page 2 of 4