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DISCUSSION On August 17, 2021, the City Council appointed the members of the advisory board, which has since met and is recommending acceptance of the attached 2021 report and the proposed budget for the Downtown Pleasanton Business Improvement District assessments and other revenues for the 2022 calendar year, provided as Attachment 1. The report illustrates the organization's continued response to an unprecedented time due to the global pandemic which impacted downtown businesses as well as the organization's ability to hold events. The PDA — which currently employs one new, full- time Executive Director and one part-time office staff — focused its time and resources to support the downtown businesses through communication, marketing, and community engagement. The report highlights the PDA's commitment to prioritizing the health and safety of the community while supporting downtown businesses and re-establishing connections between PDA members. Marketing and communication efforts focused on promoting how the community could support downtown businesses. The PDA worked closely with City staff on the closure of Main Street for Weekend on Main, launched a retail working group, and brought back a reduced Concerts in the Park series. Key priorities for the PDA will include supporting downtown businesses through communication, marketing, and community engagement as well as implementation of the Downtown Specific Plan. Additionally, the attached report and budget contain the following required information: Any proposed changes in the boundaries of the district. For 2022, there are no proposed boundary changes. 2. The activities to be funded during the calendar year, and an estimate of the cost of providing those activities. 3. The method of levying the assessment in sufficient detail to allow each business owner to estimate the amount to be levied against the business for the year. There are no proposed changes in the method of levying the assessment for 2022. 4. The amount of any surplus or deficit revenues carried over from a previous year. 5. Contributions to be made from sources other than the assessments levied. Downtown Pleasanton BID 2021 Annual Report and 2022 Budget The PDA 2022 budget includes an Executive Director, Events & Marketing Manager, and Office Manager to facilitate a year-round calendar of events as well as outreach throughout the year. The PDA has provided a provisional budget including events planned during the year which are projected to generate approximately 34 percent of the total 2022 revenue for the PDA. The scheduled events and special promotions include Weekend on Main, Street Festival, St. Patrick's Day and Halloween Brew Crawls, Antique Faire, Concert in the Park, Holiday Spirit and Sweater Stroll, and Wine Stroll. The provisional 2022 Page 3 of 4