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CCMIN 07202021
City of Pleasanton
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CITY CLERK
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2020 - PRESENT
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CCMIN 07202021
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9/22/2021 4:54:51 PM
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CITY CLERK
CITY CLERK - TYPE
MINUTES
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7/20/2021
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14. Approved and authorized the City Manager to execute the first amendment to the purchase order <br /> for chemicals and equipment with Lincoln Aquatics increasing the not-to-exceed amount from <br /> $95,000 to $125,000 for FY 2020/21 <br /> 15. Approved and authorized City Manager to execute the second amendment to agreement with <br /> ACCO Engineered Systems for HVAC maintenance and repairs in the amount of $800,000 and <br /> extend term to June 30, 2023 <br /> MOTION: It was m/s by Narum/Testa to approve the Consent Calendar as recommended and as <br /> noted. Motion passed by the following vote: <br /> Ayes: Councilmembers Arkin, Balch, Narum, Testa, Mayor Brown <br /> Noes: None <br /> Absent: None <br /> MEETING OPEN TO THE PUBLIC <br /> 16. Public Comment— None <br /> 17. To Pleasanton, With Love Local Business Recovery Campaign Results Presentation by Visit Tri- <br /> Valley <br /> Robin Fahr, Director of Marketing and Communications for Visit Tri-Valley shared the final marketing <br /> results of the To Pleasanton, With Love local recovery campaign made possible in partnership with the <br /> four cities in the Tri-Valley which include Livermore, Dublin, San Ramon, and Danville. She thanked <br /> Pleasanton for participating in the regional promise campaign to shed light on the local businesses <br /> needing extra help out of the pandemic. <br /> Ms. Fahr provided overall creative and performance results for To Tri-Valley with Love and key <br /> performance indicators specific to Pleasanton. The campaign ran in May and June 2021 across <br /> multiple platforms and media channels. She presented three commercials from the campaign. She <br /> reported 64 businesses have redeemed a coupon multiple times with Pleasanton capturing two of the <br /> top 10 performers and 1/3 of businesses being visited. She noted Pleasanton ranked first in resident <br /> downloads and second in redemptions. <br /> Ms. Fahr provided a brief overview of Pleasanton-specific results. She reported deliverables that <br /> included a dedicated website, exclusive commercials, direct mail, advertisements, social media, and <br /> various collateral. She advised Pleasanton had the most businesses listed of any city or town. She <br /> reported they were able to place 3.5 times the promised spots on television and shared images of the <br /> digital creative that included banner ads and social media posts. <br /> PUBLIC HEARINGS AND OTHER MATTERS <br /> 18. Consider adoption of Action Plan to comply with SB 1383 to reduce organic materials diverted to <br /> landfills <br /> Assistant to the City Manager Becky Hopkins introduced the item. <br /> Alison Griffiths, HF&H Consultants, LLC, reported SB 1383 passed in 2016 is the most significant solid <br /> waste legislation in the last 30 years since AB 939. A major part is to establish organic waste reduction <br /> targets. Statewide targets are a 50% reduction of organic waste sent to landfills by 2020, a 75% <br /> reduction by 2025, and an edible food recovery target. The State is aiming to lower organic waste and <br /> City Council Minutes Page 3 of 14 July 20; 2021 <br />
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