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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2021
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060121
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5/26/2021 9:20:08 AM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
6/1/2021
DESTRUCT DATE
15Y
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In response to Commissioner O'Connor, Ms. Ms. Van Wegen presented images of the window <br /> displays including the retail components. She stated Home Decor could be added to the <br /> signage. <br /> Commissioner Ritter asked the retail hours and if they matched the hours of the surrounding <br /> businesses. Ms. Van Wegen stated Iron Horse hours exceeding the surrounding businesses. <br /> Ms. Denis provided the hours of operations of the neighboring businesses. <br /> Chair Brown asked if the retail was being operated under a separate entity. Ms. Van Wegen <br /> stated the retail and office were all under one LLC and considered the office as a gathering <br /> place, with retail items. <br /> Commissioner Allen inquired how the retail component would be advertised. Ms. Van Wegen <br /> stated they were in the process of building out the website to include the retail component and <br /> that social media and the window displays caught the attention of customers. She stated <br /> additional signage would be added to the windows and sidewalk as permitted. Commissioner <br /> Allen asked if there was a dedicated retail manager to track sales and sales tax. Ms. Van <br /> Wegen stated she was the retail manager but would hire additional staff as the business grew. <br /> Commissioner Pace asked if there was a picture of the interior. Ms. Van Wegen explained the <br /> floor plan and retail space. Commissioner Pace asked if there was a check out station. Ms. <br /> Van Wegen discussed products, pricing, signage and check out location. <br /> Chair Brown asked if the property owner was aware of the active use component of the space. <br /> Ms. Van Wegen explained that mixed-use was always discussed. Chair Brown asked if the <br /> retail component was based on the Code requirements or to draw people in for real estate. Ms. <br /> Van Wegen explained that the window space grabbed her eye and she always considered <br /> inviting other people and businesses to advertise their goods in that space. She stated she did <br /> not lease the space primarily for real estate. <br /> THE PUBLIC HEARING WAS OPENED <br /> Randy Brown encouraged rejecting the appeal to reserve the first floor for retail uses and <br /> suggested the DSP be amended to ensure active retail and restaurant uses. <br /> Ms. Denis stated four letters in support of the DSP active Ground Floor use were received, <br /> including one each from the Pleasanton Downtown Association (PDA) and Chamber of <br /> Commerce. <br /> THE PUBLIC HEARING WAS CLOSED <br /> Ms. Van Wegen discussed the need for a fluid business model due to COVID-19. She stated <br /> her business was diverse and would increase pedestrian presence. <br /> Commissioner Ritter asked if the matter would have come before the Commission if the <br /> applicant had applied for a mainly retail shop with offices in the back. Ms. Denis explained that <br /> as part of the zoning certificate process a business model and floor plan would be reviewed. <br /> Commissioner Ritter asked if the real estate office could have been opened prior to the <br /> Excerpt: Approved Planning Commission Minutes, February 10, 2021 Page 2 of 4 <br />
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