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City of Pleasanton
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CITY CLERK
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2021
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060121
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5/26/2021 9:20:08 AM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
6/1/2021
DESTRUCT DATE
15Y
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ATTACHMENT 5 <br /> P21-0033, Jennifer Van Wegen for Iron Horse Real Estate, 550 Main Street <br /> Appeal of the Director of Community Development's determination denying a Zoning <br /> Certificate application for an exception to the Active Ground Floor Use Requirement for Iron <br /> Horse Real Estate within a ground floor tenant space located at 550 Main Street. Zoning is C- <br /> C (Central Commercial) District, Downtown Revitalization, Active Ground-Floor Overlay, Core <br /> Area Overlay, Downtown Hospitality Central Core Area District. <br /> Planning and Permit Center Manager Melinda Denis presented the specifics of the item in the <br /> Agenda Report. <br /> Commissioner Allen asked if the active retail was active and when the real estate office <br /> opened. Ms. Denis stated retail was open but suggested asking the applicant when the real <br /> estate business opened. Commissioner Allen stated they were out of compliance in the gap <br /> period. She inquired about the definition of the 11 feet of retail and if the window ledge was <br /> included. Ms. Denis confirmed. Commissioner Allen stated the window ledge was 25- to <br /> 30-percent of the 11 feet. She expressed concern about the signage for the retail business. <br /> She discussed the shared space and asked if it was appropriate to define that portion of the 11 <br /> feet as dedicated to the retail component. Ms. Denis explained the definition and suggested <br /> the Commission could determine the means for measurement and whether the window display <br /> should be included. She stated the window was dedicated to retail products and included <br /> signage advertising the real estate office. Commissioner Allen asked if the parcel would be out <br /> of compliance if the retail component decreased or went away. Ms. Denis confirmed that the <br /> multiple use criteria would not be met and staff would work with the applicant and, if <br /> necessary, Code Enforcement. <br /> Commissioner O'Connor asked the nature of the retail component and if the business had a <br /> separate name. <br /> Commissioner Ritter asked if the primary use of business had to be active ground floor use. <br /> Ms. Denis stated the Code did not reference financials, only outlined the 25-percent <br /> requirement. She explained the planning process in determining the 25-percent. Assistant City <br /> Attorney Julie Harryman further clarified that there was not a lot of detail in the Code, but the <br /> intent was to keep Downtown active. She stated the current code require 25-percent retail and <br /> confirmed that retail receipts were not confirmed. <br /> Chair Brown inquired if the intent was fully captured in the codification. Ms. Harryman stated <br /> there were no specific standards related to the retail component. Chair Brown asked how the <br /> redline in the plans manifested in the physical setting and requested the applicant answer in <br /> the presentation. <br /> Appellant Jennifer Van Wegen gave a presentation on the item including an overview of her <br /> Pleasanton experience and Iron Horse Real Estate, community support, lease of 550 Main <br /> Street, exception application to Active Ground Floor Use Requirement, 25-percent retail floor <br /> plan including McCutch Woodworks, Frenchy Flags, Arcadia Publishing, Sue Evans <br /> Photography, P&P Candle Co., Succulents Calling, Woven Nook, BumbleBee Ceramics and <br /> Lightwell Co., and efforts to bring attention to retail component. She requested the <br /> Commission approve their appeal. <br /> Excerpt: Approved Planning Commission Minutes, February 10, 2021 Page 1 of 4 <br />
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