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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2021
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060121
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
6/1/2021
DESTRUCT DATE
15Y
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adoption of the DSP. Ms. Denis confirmed that the office would have been approved under the <br /> prior DSP. <br /> Commissioner Allen expressed her disappointment on the violation of the DSP with the real <br /> estate office opening prior to the active retail use. She stated she felt the applicant had met the <br /> letter of the 25-percent retail requirement but stated she did not believe it met the intent of the <br /> DSP. She recommended the City Council tighten up the policy to ensure the intent would be <br /> met. She challenged Ms. Van Wegen to prove that she was setting a new business model and <br /> expand the retail presence in the future. <br /> Commissioner O'Connor agreed with Chair Brown and suggested the storefronts be the <br /> primary use and that the DSP requirement increase from 25-percent to 50-percent. He <br /> suggested a condition of approval requiring signage for the retail component. <br /> Commissioner Pace questioned the exception from the 25-percent of retail. Ms. Denis <br /> explained that multi-use was not technically an exception, it was a determination as to whether <br /> the use met active use criteria; she discussed the three criteria for granting an exception for a <br /> non-active use. She stated the original request was denied because the retail component was <br /> not clearly identified. She stated the matter before the Commission was a determination rather <br /> than an exception. Commissioner Pace stated he would not have supported an exception to <br /> the DSP, and that the retail component should be extended. Chair Brown suggested the <br /> window display be included in the percentage calculation. <br /> Commissioner Ritter agreed that the DSP had flaws but the applicant should not be penalized. <br /> He stated the landowner should have advised her of the requirements. He requested the <br /> business hours be posted. <br /> Chair Brown recognized that the applicant was working hard to support Pleasanton, but the <br /> website and signage did not mention the retail component. He stated it did not currently feel <br /> like retail and the purpose of the DSP was to engage walkability and retail. However, he <br /> commended the business plan pivot. Chair Brown suggested there be an action item to update <br /> our Municipal Code with a new standard related to active use that is consistent with our intent. <br /> Commissioner Allen concurred with Chair Brown and suggested conditions of approval <br /> specifying all signage include home decor, hours of operation be posted, and a cash register <br /> be available. Ms. Van Wegen indicated she had a point of sale (POS) system on order and <br /> confirmed she was willing to comply with the Commission's suggestions related to signage, <br /> posting business hours, et cetera. <br /> Ms. Denis stated the Commission should be cautious in dictating the content of signage. Ms. <br /> Harryman stated the application before the Commission was a zoning certificate, not a project <br /> so the conditions of approval would be different and more limited. She suggested the <br /> information be added to the narrative of the zoning certificate for staff review. <br /> Commissioner Ritter made a motion to approve the applicant's appeal with <br /> recommendations as discussed and that a clarifying letter be sent to all retail in <br /> Downtown that change of use was under review by City Council. <br /> Excerpt: Approved Planning Commission Minutes, February 10, 2021 Page 3 of 4 <br />
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