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Public Participation Plan-DRAFT I April 28, 2021 <br /> Mailers <br /> Purpose and Objective <br /> Mailers can reach a large portion of residents through general physical address mailings, utility <br /> bill inserts, or postal mailers to multi-family housing sites. The purpose would be to reach a wider <br /> audience and increase participation in the development of the updated Housing Element. <br /> Approach <br /> Mailers, including utility billing envelopes, can be advantageous to initiate public interest and <br /> awareness in a project, to promote online surveys, and inform the community about how to get <br /> more information (e.g., URL and QR code for the website). Content and layout for mailers would <br /> be prepared by the City with printing and distribution conducted by the City. <br /> Timing <br /> Mailers should go out earlier in the project timeline once the website is up to publicize the website <br /> and update process as well and/or when online survey(s) would be available. <br /> Roles <br /> • The City would prepare mailer content and layout (print ready). <br /> • City would print and distribute mailers. <br /> Flyers <br /> Purpose and Objective <br /> Flyers can reach residents that may not be otherwise informed of community meetings or other <br /> public meetings. The purpose of flyers would be to reach a wider audience and increase <br /> participation in the development of the updated Housing Element. <br /> Approach <br /> Flyers can be posted at physical locations that may better reach certain community members. <br /> Some typical flyer posting locations are grocery stores, apartment rental agencies, employment <br /> service offices, laundromats, transit stations or bus stops, and community bulletin boards. Flyers <br /> will also be posted at City Hall and handed out at special events such as the Farmers Market and <br /> Weekends on Main. <br /> Timing <br /> Flyers can be used throughout the process to advertise the project website, community meetings, <br /> and specific Commission or Council meetings. <br /> Roles <br /> • The City would prepare flyer content and layout (print ready). <br /> • City would print, and physically post flyers. <br /> City of Pleasanton I Housing Element Update(6th Cycle) I Page 10 <br />