16 ATTACHMENT 4 EXHIBIT D - Laserfiche WebLink

In response to Commissioner Allen, Ms. Campbell stated the units would not allow overnight habitation. THE PUBLIC HEARING WAS OPENED Project Applicant Bryan Miranda gave a brief presentation on the item outlining the three changes since the last hearing. THE PUBLIC HEARING WAS CLOSED Commissioner Allen thanked the applicant for making the Planning Commission's requested adjustments but stated she had received information regarding the project since the August 12, 2020 Work Session. She stated she was not previously aware of the General Plan policies discouraging and minimizing the use of franchise colors. She indicated staff had worked with the applicant to remove as much of the orange color from the building as they were willing, although she had since found examples of Public Storage buildings without any orange. She also mentioned she was struck by the new visuals, particularly Page 10 of the submitted plans, and the view from Stanley Boulevard toward the Irby Ranch development. She expressed concern with the visual impact of the orange, which did not fit with the General Plan intent and was not complimentary to the design of the Irby Ranch development. She requested the orange be removed except near the sales office and expressed concern about setting a precedent which would allow franchises to use bright colors. Commissioner Brown asked about the General Plan language related to corporate branding. Commissioner Allen referenced multiple programs under Community Character Element Policy 15 and 16. Specifically, Community Character Element General Plan Policy 15 to encourage new commercial area development and redevelopment to incorporate attractive architectural and site design features; Program 15.3 includes, among a list of other features to be incorporated/encouraged in commercial buildings, "Attractive colors, minimizing bright franchise colors"; Policy 16 notes to discourage franchise and prototype architecture and signage; Program 16.1 calls for development applicants to modify formula design to more closely relate to and reinforce the special character of Pleasanton; and Program 16.2 encourages the use of higher quality graphic signage design and material. Community Development Director Ellen Clark provided a description of the related items in the Pleasanton Municipal Code (PMC) Design Review criteria. In response to Commissioner Brown, Ms. Clark confirmed those requirements covered the entire City, not just the Downtown. Commissioner Brown stated he was unaware of moving away from corporate colors. He stated he was hesitant to impose greater conditions, although he acknowledged its adjacency to a residential area. Commissioner Pace asked if the Planning Commission could approve the project with additional contingent requirements on colors. Ms. Clark confirmed the Commission could determine the appropriate amount of orange. Commissioner Pace stated the applicant had done a great job applying feedback from the August 12, 2020 Work Session and the only remaining concern was color. Planning Commission Minutes Page 3 of 7 October 28, 2020