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Attachment 1 CID A PEEASAN- DOWNTOWN ASSOCIATION Report to City Council 2020 Review and 2021 Budget STRUCTURE The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service organization comprised of all downtown businesses and dedicated to the ongoing revitalization of Pleasanton's historic business district. The downtown business improvement district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement District/Area law. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street are assessed at a rate of two times their business license; businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non- profit businesses do not pay an assessment to the PDA. No changes in the district's assessment formulas or the boundaries of the district are recommended for 2021. The district currently includes approximately 600 members. Those members elect and are represented by a 13-member Board of Directors, where no more than three directors may represent any one segment of the membership, but the board must include two property owners and two retailers. In accordance with the City and PDA agreement, the PDA has created an organizational structure that is modeled on the guidelines recommended by the National and California Main Street Programs. The PDA has been designated as a 2020 Accredited Main Street America" program. Accredited status is Main Street America's top tier of recognition and signifies a demonstrated commitment to comprehensive commercial district revitalization and proven track record of successfully applying the Main Street Approach' Areas of focus are: Organization:The Organization Committee, known at the PDA as the Executive Committee, is made up of the five officers of the Board of Directors— President, President-Elect, Past President, Secretary and Treasurer. While the Board of Directors takes a broad approach, the Organization Committee focuses directly on the operations of the PDA: financial oversight, personnel issues, budget and insurance. Promotion/ Events & Marketing: The PDA's Marketing Committee includes six board members, approximately eight committee members and 30+event volunteers.This committee continues to create and implement exciting ways to promote downtown to local residents and regional visitors. The committee's programs for marketing Pleasanton's downtown have included a robust social media plan, advertisements in local and regional media (newspapers, magazines, visitor guides, radio, television, etc.), PDA brochures and a website that features an online business directory as well as available properties.The events are designed to increase awareness of the downtown district and enhance the long-term economic viability of the downtown as a commercial area.