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DISCUSSION On October 20, 2020, the City Council appointed the members of the advisory board, which has since met and is recommending acceptance of the attached 2020 report and the proposed budget for the Downtown Pleasanton Business Improvement District assessments and other revenues for the 2021 calendar year, provided as Attachment 1. The report illustrates the organization's response to an unprecedented time due to the global pandemic which impacted downtown businesses as well as the organization's ability to hold events. The PDA focused its time and resources to support the downtown businesses through communication, marketing, and community engagement. The report highlights how the PDA pivoted during this year given the circumstances, prioritizing the health and safety of the community while supporting downtown businesses. Marketing and communication efforts focused on promoting how the community could support downtown businesses as well as helping businesses pivot their business model while navigating the County health order restrictions. The PDA is preparing to implement the return of events in late Spring but as appropriate when the health order allows for large gatherings. Key priorities for the PDA will include supporting downtown businesses through communication, marketing, and community engagement as well as implementation of the Downtown Specific Plan. The PDA will consider additional priorities to be shared as the City Council develops its annual work plan. Additionally, the attached report and budget contain the following required information: 1. Any proposed changes in the boundaries of the district. For 2021, there are no proposed boundary changes. 2. The activities to be funded during the calendar year, and an estimate of the cost of providing those activities. 3. The method of levying the assessment in sufficient detail to allow each business owner to estimate the amount to be levied against the business for the year. As such, there are no proposed changes in the method of levying the assessment for 2021. 4. The amount of any surplus or deficit revenues carried over from a previous year. 5. Contributions to be made from sources other than the assessments levied. Downtown Pleasanton BID 2020 Annual Report and 2021 Budget The PDA budget includes a full-time Executive Director, a part-time Office Manager, and a full-time Events & Communications Manager to facilitate a year-round calendar of events as well as outreach throughout the year. Looking to 2021, it is unknown how events will be allowed under the Alameda County Public Health Department health order. The PDA has provided a provisional budget including events planned during the year beginning in March (based on County allowances) which are projected to generate approximately 50% of the total 2021 revenue for the PDA. The 21 scheduled events and special promotions include one Page 3of4