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CITY OF PLEASANTON CLIMATE ACTION PLAN UPDATE exception of the Climate Action Plan document,which will undergo multiple rounds of revision, as indicated in Tasks 10 and 11). Deliverables: • Client-approved project schedule and work plan • Monthly progress reports • Draft and final memorandum summarizing baseline assessment findings, including progress to-date, links to existing efforts, and gaps Task 2 — Prepare a broad-based community outreach plan Cascadia is fully committed to engaging people of all backgrounds, regardless of language or cultural barriers, and meeting them on their terms.This means taking the time to get to know the communities we work with, engaging Our Customized and Inclusive Approach them in culturally accessible ways, and being respectful to Engagement and understanding of different backgrounds and attitudes. Our community outreach plan will reflect this commitment to inclusivity. When conducting community engagement,we commit to working closely with local leaders, reaching people To develop the community outreach plan,Cascadia will: through diverse and accessible means of communication,and listening respectfully and intently. • Use outcomes from the project kick-off meeting, Our approach relies on four core tenets: which will clarify project goals and timelines. • Accessibility:We prioritize social equity and work • Learn from the City's experience creating the first to ensure that stakeholders are engaged in frank Climate Action Plan and other public-facing plans. and honest conversations about their priorities • Seek input from community leaders throughout the and the implications of proposed mitigation and County, as identified in the kick-off meeting. adaptation strategies.We will work with the County to develop both in-person and online • Adapt our experience providing thoughtful and engagement opportunities.Cascadia has the staff effective outreach, education, and technical assistance capacity to translate materials into languages to populations across the Bay Area—including over spoken in San Mateo households,including 10,000 residents and businesses throughout Alameda Spanish and traditional and simplified Chinese County. characters. • Apply our team's expertise in community-based social • Messaging:Climate goals and actions will marketing to construct our general outreach resonate best with the community if they are linked to the broader community vision of approach, as well as specific materials and outreach building prosperity and improving quality of life techniques. for all.Climate change science can often seem • Keep equity at front of mind and be prepared to offer complex and disconnected from people's day-to- outreach in multiple languages and at convenient day concerns,but we will make it relevant, times of day for community members. compelling,and easy-to-grasp. • Materials: It is important that materials be Given the City's stated desire to move beyond traditional visually appealing and easy to understand.We public meetings,we envision a dynamic,flexible,and fully will create a brand that is compelling and customizable community outreach strategy that can consistent with the County's existing branding. support both digital and in-person connection through • An eye to implementation:We will use strong channels including social media such as Facebook and facilitation and communications skills to build Nextdoor,City webpages, existing community events like long-term partnerships within the community farmers markets or festivals, regular gatherings including through the planning process.This will facilitate churches and PTA meetings,and tabling at popular implementation and make the results more impactful. SCADIA