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CITY OF PLEASANTON CLIMATE ACTION PLAN UPDATE gathering places like stores and transit stations.The strategy will include a list of goals,specific high-priority populations and stakeholders to target, an outline of general communication and outreach materials designed to reach these populations, and strategies and content for each outreach channel. Development of Communication and Outreach Toolkit To support this vision of flexible and dynamic public engagement and streamline the outreach process for City staff,we will create an outreach toolkit with a diverse range of strategies,tactics, tools,and messages that can be combined and customized to suit different audiences and goals. Our team is experienced in Community Based Social Marketing and will apply principles of this school of thought to develop all materials. We anticipate using a blend of the following materials and strategies, and have the capacity to translate or trans-create them into multiple languages: • Mailed letters and/or email listsery updates • Large sheets of butcher paper to allow for visually • Printed content to post at local businesses and creative responses such as drawings community spaces • Real-time surveys that participants complete from • Flyers distributed at businesses and/or events their phones to see instant response summaries • Social media and City website content • Structured in-person games to help participants convey priorities, ideas,or preferences • Online surveys and other platforms Hands-on Public Outreach Activities In addition to creating an outreach toolkit to support City-led public engagement,Cascadia is prepared to plan and directly facilitate outreach meetings and pop-up events, if requested by the City.Our budget includes comprehensive support for one communitywide outreach meeting(in addition to the five operational additional meetings listed in Task 14).This comprehensive support would include event marketing,agenda setting, logistics coordination,day-of support, and summarization of feedback received. Cascadia will also support implementation of an online survey to gather public input;we anticipate holding three rounds of surveys to share updates and allow for community feedback at key points throughout the project.We will prepare a memo documenting the survey process and metadata(e.g., questions asked, number of responses, demographics of participants)and highlighting key findings and common themes. Deliverables: • Draft and final community outreach plan and toolkit • Draft and final memorandum summarizing findings from online survey(s)and outreach meetings • Planning and execution of one public outreach meeting Task 3 — Evaluate GHG reduction progress Using the City's existing 2017 GHG inventory,the Cascadia team will track progress against the goals laid out in the 2012 CAP.This assessment will be useful in determining whether the City has been able to make meaningful reductions in the first five years since the existing CAP was created.We will complete a peer review and consistency analysis of the City of Pleasanton's existing GHG inventories and provide a memo outlining the City's progress on the 2020 GHG reduction targets. (Note:Rincon has completed dozens of GHG inventories throughout California and hundreds of GHG inventory audits for private sector clients as a CARB Accredited GHG Inventory Verifier. Based on this experience we are experts at evaluating GHG Inventories for consistency with protocols and emission factors and we commonly find inconsistencies between inventories.)Our team will conduct a thorough review of past methodologies and update the City's historic inventories to be consistent and comparable over time as needed. Once the review and update are completed,we will analyze the progress made over time in achieving the City's GHG emissions goals as well as CAP 1.0 C ASCADIA 4