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community that would promote long-term economic growth by generating substantial new
<br /> revenues for the City; (3) Maximize the development potential on an infill project area located
<br /> along transportation corridors and near transit by encouraging the development of both locally
<br /> and regionally accessible uses; and (4) Streamline the development review process for new
<br /> land uses through completed CEQA documentation and in most cases staff-level development
<br /> review processes.
<br /> General Plan - Land Use Element
<br /> • Program 2.2: Encourage the reuse of vacant and underutilized parcels and buildings
<br /> within existing urban areas.
<br /> • Policy 5: Evaluate land-use changes in the context of overall City welfare and goals, as
<br /> well as the impacts on surrounding neighborhoods.
<br /> • Program 5.1: When evaluating development proposals or changes in land use consider
<br /> General Plan policies, zoning ordinance standards, existing land uses, environmental
<br /> impacts, safety, and resident, merchant, and property owner concerns.
<br /> • Program 5.2: Consider surrounding land uses and potential impacts when changing
<br /> land-use designations.
<br /> • Policy 13: Ensure that neighborhood, community, and regional commercial centers
<br /> provide goods and services needed by residents and businesses of Pleasanton and its
<br /> market area.
<br /> • Policy 15: Encourage industrial, commercial, and office development which is
<br /> compatible with environmental constraints in Pleasanton.
<br /> • Policy 26: Encourage the participation and collaboration of Pleasanton residents and
<br /> businesses in land-use planning and decision making.
<br /> General Plan— Economic and Fiscal Element
<br /> • Goal 2: Sustain the community's quality of life with a vigorous and diverse economy.
<br /> • Policy 1: Enhance Pleasanton's diversified economic base through an aggressive
<br /> business retention and expansion program.
<br /> • Policy 3: Strengthen the retail sector.
<br /> • Goal 4: Maintain a diverse and stable revenue system.
<br /> • Policy 8: Undertake programs which will diversify and help to keep the City's revenue
<br /> system stable from short-term fluctuations in any one revenue source.
<br /> • Program 8.1: Promote a varied mix of land uses to ensure a broad revenue base
<br /> through proactive land use planning and zoning.
<br /> • Program 8.2: Continue to investigate and utilize potential new revenue sources,
<br /> particularly those which will not add to the tax burden of residents and local businesses.
<br /> • Program 18.1: Promote a diverse economic base by implementing the Economic
<br /> Development Strategic Plan.
<br /> The proposed General Plan amendment would reduce the total acreage of privately-owned,
<br /> potentially developable sites in the City with the Business Park (Industrial/Commercial and
<br /> Office) and General and Limited Industrial land use designations by approximately 40 acres.
<br /> This change would effectively reduce the amount of land in the City available for light industrial
<br /> uses. There are other properties in the City that have a General Plan land use designation of
<br /> Business Park (Industrial/Commercial and Office) or General and Limited Industrial. The
<br /> proposed General Plan amendment to change the land use designation for the project area to
<br /> Retail/Highway/Service Commercial; Business and Professional Offices would not eliminate
<br /> P14-0852 and PUD-105, JDEDZ Planning Commission
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