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BACKGROUND Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989 requires the City Council to do the following to levy the annual assessment for the Downtown Pleasanton Business Improvement District (BID): • Ratify an advisory board to prepare the Pleasanton Downtown Association annual report and budget (completed on September 4, 2019); • Accept the annual report and budget and set a public hearing to levy the assessments (completed on October 15, 2019); and • Open and close a public hearing and adopt by resolution the assessments (to be completed on November 19, 2019). Over the past 30 years, these steps have been conducted annually to formally levy the Downtown Pleasanton Business Improvement District assessment. Over this same time, the City has had an agreement with the Pleasanton Downtown Association to administer the Downtown BID; the most recent agreement was approved by the City Council on October 21, 2014. Through the terms of that agreement, for the past 19 years the Pleasanton Downtown Association has operated under the California and National Main Street model. The Main Street approach builds on a downtown's inherent assets by preserving the rich architecture and traditional values, while underscoring the district's strength as an economic center by supporting local business initiatives. This program includes having an organizational structure that ensures all aspects of managing the downtown district are addressed. As such, the PDA has maintained a full-time Executive Director, a Board of Directors elected by the downtown businesses as members of the organization, and active committees focused on design, economic vitality and promotions and marketing for the downtown. PDA's committees continue to be active in discussing current issues that affect the downtown and developing activities and programs to assist the downtown business community. DISCUSSION Business Improvement District The PDA annual assessment revenue in 2020 is estimated to be around $75,000. Currently, assessments are based on proximity to Main Street, with a minimum assessment of$50 and a maximum assessment of $350; non-profit businesses within the BID are not assessed. The assessment formula — which has been used since 1996 — is based on the annual business license payment and is calculated as follows: • businesses located curbside and downstairs on Main Street are assessed at two times (2X) their business license; • businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times (1'/ZX) their business license; • all other businesses (those located off Main Street) pay an amount equal to one times (1X) their business license. Page 2 of 4