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THE CITY OF 4 CITY COUNCIL AGENDA REPORT pL£ASANTONm November 19, 2019 Economic Development TITLE: ADOPT A RESOLUTION LEVYING THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT ASSESSMENT FOR 2020 AND APPROVE AGREEMENT BETWEEN THE CITY OF PLEASANTON AND THE PLEASANTON DOWNTOWN ASSOCIATION TO ADMINISTER THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT SUMMARY The Downtown Pleasanton Business Improvement District Advisory Board's 2019 annual report and 2020 budget were presented to and approved by the City Council on October 15, 2019. The PDA Advisory Board report and budget recommended no modifications to the Downtown Pleasanton Business Improvement District (BID) boundaries and no change in the method of levying the assessment for 2020. The agreement between the City and the PDA that formalizes the PDA's administration of the Downtown Pleasanton BID expires on December 31 , 2019. PDA and City staff are supportive of entering into an agreement for PDA to administer the BID for a five-year term. The Council is now asked to hold a public hearing and consider adoption of a resolution levying the Downtown Pleasanton Business Improvement District assessment for 2020. RECOMMENDATION Staff recommends the City Council hold a public hearing and adopt a resolution levying the Downtown Pleasanton Business Improvement District assessment for 2020 and approve the renewed agreement between the City of Pleasanton and the Pleasanton Downtown Association to administer the Downtown Pleasanton Business Improvement District. FINANCIAL STATEMENT The current agreement between the Pleasanton Downtown Association, as manager of the Downtown Pleasanton Business Improvement District, and the City requires the City to match the annual assessments paid by businesses in the business improvement district. In 2019, the City match from the General Fund is estimated to be approximately $81 ,000. Staff anticipates the 2020 match (if approved) will be around $75,000; this is included in the City's and the PDA's budgets. In addition to the direct City contribution, the City provides a significant amount of indirect funding which includes staff time to administer the PDA assessments and contract, assistance and support for events and business initiatives, as well as the cost to maintain downtown planters, cleaning sidewalks, and garbage pickup, and related upkeep improvements.