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For 2020, there are no proposed boundary changes or proposed changes in the method of levying the assessment. Included in the current agreement between the City and the Pleasanton Downtown Association, the City contributes funds to match the annual assessment revenue. This combined approximately $150,000, consisting of the assessment revenue generated by the businesses in the BID and the City's matching funds, is projected to account for approximately 31 percent of the PDA's total 2020 funding sources. Events planned during the year are projected to account for approximately 53 percent of the PDA's total 2020 revenue, while corporate and other sponsorships account for the remaining 16 percent of the 2020 funding sources. As the first two steps in the process have been successfully completed, the City Council is now asked to hold a public hearing to hear any protest to the levy of the Downtown Pleasanton Business Improvement District assessment for 2020. The Council is then asked to consider adoption of a resolution levying the Downtown Pleasanton Business Improvement District assessment for 2020 (Attachment 1). City-PDA Agreement To continue to participate as a full partner with the PDA, the proposed agreement maintains the City's match to the annual assessment revenue generated by the businesses within the downtown. As before, the City will contribute to the PDA the same amount of money that businesses are willing to tax themselves for the services of the Association as a strong downtown association results in a more economically vibrant downtown. The agreement requires the PDA to submit an annual budget to the City Council for review and consideration, as well as have an annual audit or review by an independent certified public accountancy firm. The current level of funding to the PDA is budgeted at approximately $75,000 per calendar year. To clearly identify the role of the Pleasanton Downtown Association, the agreement (Attachment 2) articulates that the PDA will market and promote the downtown to enhance the vitality of the district for the benefit of the businesses located within the district and the community. Within this context, the agreement acknowledges the annual goals and priorities developed by the PDA Board of Directors and directs those be shared with the City Council and City staff for discussion and identification of opportunities for joint implementation, generally as part of the City Council's work plan review process. This will channel the City's and PDA's work toward those initiatives deemed most beneficial and timely for the downtown district. Included in the agreement is direction that the PDA focus its resources on efforts that are intended to draw patrons to the downtown. Understanding that events impact businesses in different ways, this proposed agreement limits the PDA to 10 Main Street closures per year (as did the previous agreements). The Association is free to change the events, but not add additional events that require Main Street to be closed. This limitation does not apply to street closures for other organizations or for City sponsored events. The agreement also describes that the PDA shall work to further the goals and Page 3 of 4