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17
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2017
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121917
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12/14/2017 3:47:51 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
12/19/2017
DESTRUCT DATE
15Y
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17 ATTACHMENT 1
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\CITY CLERK\AGENDA PACKETS\2017\121917
17 ATTACHMENT 2
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17 ATTACHMENT 3
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17 ATTACHMENT 4
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17 ATTACHMENT 5
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17 ATTACHMENT 6
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17 ATTACHMENT 7
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17 ATTACHMENT 8
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Arts and Culture Square Arts and Culture Square <br /> I. Key Element <br /> (Preliminary Draft) (Revised Preliminary Draft) I <br /> Total Non-Residential 700-725 spaces 646 spaces, including shared <br /> Parking parking <br /> Structure Parking Along Bernal Avenue In Block 3 near ACE train station <br /> (500 spaces on 2 levels) (495 spaces on 4 levels) <br /> Active Ground Floor Uses on Main Street <br /> The Task Force also discussed active ground floor uses, and the community benefits <br /> concept. Regarding active ground floor uses on Main Street, most of the Task Force <br /> members were in favor of the option that would require active ground floor uses (and <br /> exceptions would be subject to case-by-case administrative review), and indicated that <br /> personal service uses (e.g., beauty salons, day spas, nail salons, massage <br /> establishments, and similar uses) be excluded from the definition of active ground floor <br /> uses on Main Street. There were a few Task Force members that wanted to include <br /> personal services in the active ground floor use definition, but exclude massage uses. <br /> Other Task Force members voiced their support for policy that would strongly <br /> encourage (but not require) active ground floor uses. <br /> Community Benefits <br /> Regarding the community benefits concept, most Task Force members were not in <br /> favor of developing policy language to allow buildings along Main Street, and side <br /> streets within a block of Main Street to exceed the 2 to 3 story height limit (by no more <br /> than one story) if certain community benefits are provided (e.g., affordable housing, <br /> public open space, public art, or some other kind of substantial community benefit), but <br /> were open to receiving further details and discussing it further. <br /> FEASIBILTY OF OPTIONS <br /> As part of the Background Research phase, Economic Planning Systems (EPS) <br /> authored a market analysis that evaluated the economic and market conditions affecting <br /> various land use categories within the Downtown Specific Plan Area. The report <br /> focused on the market prospects for retail and related commercial development (e.g., <br /> movie theater, hotel), office, and residential uses of various mixes and types within the <br /> Specific Plan area. This report (Attachment 6) was presented and discussed with the <br /> Task Force at its May 23, 2017, meeting, and contains the following key points: <br /> ® A mixed-use development scenario would meet the twin goals of place-making <br /> and economic viability; <br /> o From a market perspective residential uses represent the most viable <br /> development opportunity; <br /> ® Constrained growth in the downtown retail sector has created some level of <br /> unmet demand that could be captured within downtown; <br /> ® Larger-scale retailers are unlikely to locate downtown; and <br /> • While conventional corporate office campuses are not likely to locate downtown, <br /> smaller scale and/or mixed use office products may be viable and provide <br /> support for other commercial uses. <br /> Page 4 of 6 <br />
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