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Please refer to Chapter 2 of the attached FSEIR (Attachment 2) for the current project description, which was amended from the project description included in the DSEIR. Please refer to Attachment 4, Exhibit A for the recommended list of uses that would be permitted or conditionally permitted (as revised by the Planning Commission) and rules for the continuance and expansion of existing uses. Please refer to Attachment 4, Exhibit B for the recommended design guidelines within the JDEDZ project area. DISCUSSION General Plan The project area currently has two General Plan land use designations: Business Park (Industrial/Commercial and Office) and General and Limited Industrial, which do not allow for the expanded range of retail, commercial, and hotel uses proposed by the JDEDZ. Therefore, a General Plan Amendment is proposed to change the project area's land use designation to Retail/Highway/Service Commercial; Business and Professional Offices. Staff believes the JDEDZ is consistent with the General Plan Land Use Policies and Programs listed below, as the project would: (1) Transform the project area into a thriving commercial corridor with a diverse mix of uses, while retaining, and in some cases allowing for expansion of existing uses within the project area; (2) Create new land uses and services in the community that would promote long-term economic growth by generating substantial new revenues for the City; (3) Maximize the development potential on an infill project area located along transportation corridors and near transit by encouraging the development of both locally and regionally accessible uses; and (4) Streamline the development review process for new land uses through completed CEQA documentation and in most cases staff -level development review processes. General Plan - Land Use Element • Program 2.2: Encourage the reuse of vacant and underutilized parcels and buildings within existing urban areas. • Policy 5: Evaluate land -use changes in the context of overall City welfare and goals, as well as the impacts on surrounding neighborhoods. • Program 5.1: When evaluating development proposals or changes in land use consider General Plan policies, zoning ordinance standards, existing land uses, environmental impacts, safety, and resident, merchant, and property owner concerns. • Program 5.2: Consider surrounding land uses and potential impacts when changing land -use designations. ▪ Policy 13: Ensure that neighborhood, community, and regional commercial centers provide goods and services needed by residents and businesses of Pleasanton and its market area. Page 6 of 22