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14
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2017
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110717
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
11/7/2017
DESTRUCT DATE
15Y
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• Policy 15: Encourage industrial, commercial, and office development which is <br />compatible with environmental constraints in Pleasanton. <br />• Policy 26: Encourage the participation and collaboration of Pleasanton residents and <br />businesses in land -use planning and decision making. <br />General Plan — Economic and Fiscal Element <br />• Goal 2: Sustain the community's quality of life with a vigorous and diverse economy. <br />• Policy 1: Enhance Pleasanton's diversified economic base through an aggressive <br />business retention and expansion program. <br />• Policy 3: Strengthen the retail sector. <br />• Goal 4: Maintain a diverse and stable revenue system. <br />▪ Policy 8: Undertake programs which will diversify and help to keep the City's <br />revenue system stable from short-term fluctuations in any one revenue source. <br />• Program 8.1: Promote a varied mix of land uses to ensure a broad revenue base <br />through proactive land use planning and zoning. <br />• Program 8.2: Continue to investigate and utilize potential new revenue sources, <br />particularly those which will not add to the tax burden of residents and local <br />businesses. <br />• Program 18.1: Promote a diverse economic base by implementing the Economic <br />Development Strategic Plan. <br />The proposed General Plan amendment would reduce the total acreage of <br />privately -owned, potentially developable sites in the City with the Business Park <br />(Industrial/Commercial and Office) and General and Limited Industrial land use <br />designations by approximately 40 acres. This change would effectively reduce the <br />amount of land in the City available for light industrial uses. There are other properties <br />in the City that have a General Plan land use designation of Business Park <br />(Industrial/Commercial and Office) or General and Limited Industrial. Therefore, the <br />proposed General Plan amendment to change the land use designation for the project <br />area to Retail/Highway/Service Commercial; Business and Professional Offices would <br />not eliminate new opportunities for industrial development. Based on the City's existing <br />inventory of business park and industrial land, staff believes that there would be <br />adequate remaining land in the City to accommodate industrial development <br />opportunities consistent with the existing General Plan land use designations; especially <br />within the nearby areas to the north of the project area on Commerce Circle, east of the <br />project area on Owens, Franklin, and Johnson Drives, and farther to the east within <br />Hacienda. <br />Page 7 of 22 <br />
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