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PC 050813
City of Pleasanton
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PC 050813
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
5/8/2013
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Commissioner Posson stated that since there have been two exceptions made to this <br />Sign Program and in light of the fact that it was adopted in 2004, he thinks that it may be <br />time to update the Sign Program because we have made two exceptions. He noted that <br />technology has changed, and a number of different approaches to logos have changed. <br />He added that there may be a mechanism to get consistency within the development <br />rather than see exceptions come before the Commission. <br />Chair Blank stated that there would absolutely be no problem if a development wants to <br />come forward and propose a change to the Sign Program; however, the exceptions that <br />have been made since 2004 in this area have only been size and location, and there has <br />not been an exception on internal lighting. <br />Commissioner O'Connor stated that he personally does not have a problem with the <br />brightness of the diffused black/white that was demonstrated, as opposed to the brighter <br />one, but he agrees that there is a Sign Program and there must be consistency. He <br />added that he would not have a problem with updating the Sign Program as well, but with <br />what the Sign Program is today, he thinks that the signs should stay with halo <br />illumination. <br />Commissioner Posson requested staff, for his edification, the reasons why they objected <br />to each of these exceptions requested: the illumination, the size, and the stacking. <br />Ms. Bonn replied that it generally is to encourage consistency between the signs in the <br />office complex. She explained that staff is willing to be flexible in terms of the size height, <br />the logo height to be 44 inches where the Sign Program limits it to 30 inches, the letter <br />depth, which is more contingent on the illumination type. She noted that the halo <br />illumination versus the internal illumination and the location were the top two issues. She <br />added that the staff report includes a comprehensive list on how this sign deviates from <br />the Sign Program. <br />Chair Blank noted that there are two choices presented to the Commission: either uphold <br />the appeal or deny the appeal. He inquired if it is possible to deny the appeal in such a <br />way that would indicate the Commission would support halo lighting at staff's discretion <br />so there is some flexibility, as opposed to just denying the appeal and then have to start <br />the whole thing over again. <br />Ms. Stern stated that what she is hearing from the Commission is that it would support the <br />exceptions other than the direct illumination. <br />Chair Blank confirmed that was correct. <br />Mr. Dolan stated that it can be worded either way: a denial with an amendment or an <br />approval with an amendment. <br />PLANNING COMMISSION MINUTES, May 8, 2013 Page 19 of 25 <br />
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