PC 050813 - Laserfiche WebLink

would feel about having the five -inch internal illumination on the side of the building that faces the freeway but adhere to the Sign Program with the halo - illumination on the north side of the building. Mr. Crist replied that they would like to research that. He expressed concern, however, about consistency and how the signs are going to look quite different. Commissioner O'Connor stated that both signs would be visible traveling south on 1 -680 but only one traveling north. Mr. Herlitz replied that is right. THE PUBLIC HEARING WAS CLOSED. Chair Blank stated that he and Commissioner Pearce will note that the Commission has been through sign wars, everything from hanging signs to illumination signs. He indicated that his initial reaction was to say deny the appeal and send a message because he thinks it is unfair to Work Day and the other tenants who are complying with the Sign Program, and it is just not going to look consistent. He stated that the City has a Sign Program, and when Blackhawk Network moved to Pleasanton, it was aware of that Sign Program. Chair Blank stated that Commissioner Pearce's idea of doing halo illumination on one side and internal illumination on the other was a compromise that he would be personally willing to live with, but he is just very uncomfortable with sign exceptions for internal illumination because it is really going to stand out. He noted that if Blackhawk Network has internal illumination, he can already see Work Day and some other tenants coming in and wanting internally - illuminated signs as well, and they may not be as muted, and pretty soon it will look like a strip mall down that side of 1 -680. Commissioner Pearce agreed with Chair Blank. She stated that she initially came in saying this is a Sign Program, but she understands the concerns. She noted that some exceptions were made for Work Day with regard to the size, the stacking, and other things of that nature, and she is inclined to do that for Blackhawk Network as well. With respect to the illumination, however, she stated that she hears what the applicants are saying about having all the signs be the same, and her inclination, therefore, is to keep them all halo. She added that she understands it is not quite as bright and the letters are smaller, but she is hopeful that she has made a bit of a compromise with allowing the logo height to be greater and the stacked look. Commissioner O'Connor asked about the location of the signs. Chair Blank stated that he was fine with the location exception. Commissioner Pearce indicated that she was comfortable with all the exceptions except the illumination. PLANNING COMMISSION MINUTES, May 8, 2013 Page 18 of 25