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o Continued to work with the Firehouse Arts Center on cross-promotion opportunities The PDA is very focused on the success of the Firehouse and wants to help promote and support the theater in every way possible We see it as a cornerstone of downtown o Continued to grow 1" Wednesdays by the expansion of both the ArtBlock area and Farmers Market We reintroduced a Beer & Wine Garden while also keeping the very popular Entertainment Garden that was started last year We added two additional live music venues to the event and also created partnerships with local youth groups and Lawrence Livermore Lab for our growing family friendly activity area o Continued to monitored the implementation and tracked the success of the Downtown Hospitality Guidelines o Sent our monthly e-newsletter for members and a monthly Member to Member Promotions e- newsletter o Distributed A Guide to Downtown Outdoor Displays, distributed to members and available at the City for new businesses o Created opportunities for business networking with three membership mixers in February, June (partnering with the Chamber of Commerce) and November o Held the PDA Installation Mixer at the Redcoats, highlights included installation of the 2016 Board of Directors, recognition of the departing directors and recognition of the 2015 NEAT award recipients • Held the PDA's Annual Meeting (free for all members to attend) where the PDA Board provided a full review of 2015 for all PDA members in attendance o Continued a proactive approach toward downtown vacancies by maintaining an inventory of potential tenants, assisting property owners in listing available properties and working with the city's Economic Development Director Met with property owners, tenants, potential tenants and commercial agents • Continued to work with the City and Police Department to address parking needs in downtown • Sent over 60 press releases that were picked up by numerous media outlets throughout the Bay Area We experienced very high media pick up which included numerous articles and live on- camera interviews by ABC 7, Fox News, CBS 5 and TV30 • Continued to grow the Associate Member program, offered to Tn-Valley businesses not located in the downtown district, to over 200 members • Continued to increase strategic alliances and collaborate with community Partners Pleasanton Chamber of Commerce, Livermore Downtown Association, Firehouse Arts Center, Pleasanton Cultural Arts Foundation, Valley Humane Society, the Museum, the Library, Pleasanton Heritage Association, Alameda County Fairgrounds, Livermore Valley Winegrowers Association, Tn-Valley Conservancy and Tri-Valley Convention & Visitors Bureau • Assisted numerous downtown communities providing tours and information as well as sharing the success of our organization and our downtown Our Executive Director was a session presenter at the California Main Street Alliance Annual Conference in March • Our Executive Director continues to serve as a member of the California Main Street Alliance Board of Directors and was elected President of the Board in 2016 • Received commendation for program achievements and recognized as both a California and National 2016 Main Street Community o Received recognition for the downtown district as "2016 Best of " awards by the Pleasanton Weekly • Maintained status as a Community of Character Organization 3