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has expanded its scope of work to include educational opportunities for members It continues to create and implement exciting ways to promote downtown to local residents and regional visitors The committee's programs for marketing Pleasanton's downtown have included advertisements in local and regional media (newspapers, magazines, visitor guides, radio, television, etc ), PDA brochures and a website that features an online business directory as well as available properties Within the committee is the Ambassadors subcommittee with 12 volunteers Our Events Committee is comprised of only PDA Board members and its focus is on the many events the PDA coordinates annually The events are designed to increase awareness of the downtown district and enhance the long-term economic viability of the downtown as a commercial area Economic Restructuring The PDA's Downtown Vitality Committee includes five board members and approximately fifteen volunteers and property owners The committee works to improve the economic vitality of downtown The committee continues to assist the existing businesses and property owners in the district through information, networking and programs Within the committee are the Parking subcommittee, Retail Mix subcommittee, and Downtown Hospitality subcommittee Design The Design & Historical Review Committee includes three board members and approximately eight volunteers This committee is involved in recommending and commenting on planning and design issues to the City They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan Quarterly, the committee selects one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award for recognition in The Pleasanton Weekly The Murals subcommittee and the Kiosk Task Force are under the oversight of the Design Committee SELECTED ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments • The PDA organized, orchestrated and promoted a total of 44 events Installation Mixer, five First Wednesday Street Party, two Antique Fairs, 14 Concerts in the Park, one Wine Stroll, PDA Annual Meeting, 9 Sizzling Saturdays, 5 Sunday Fundays, 2 Brew Crawls, Magical Holiday Evening, Holiday Spirit Stroll and two membership mixers In addition, the PDA co-sponsors the July 4th activities and the Hometown Holiday Celebration • Initiated many marketing initiatives to increase promotion and visibility of the Downtown o Sponsored over$35,000 in advertising for supplemental downtown events and marketing o Sold over $42,000 in Downtown Pleasanton Gift Cards o Distributed over 25,000 of our downtown brochure series which includes a Dining Guide, Shopping Guide, Arts & Entertainment brochure and Salons &Spas brochure o Distributed 50,000-2016 Events Schedules o Continually updated and promoted our Downtown Matters monthly calendar of activities and events o Worked closely with The Good Guys, The Scottish Games, and other Fairground events to encourage visitors into Downtown during these events o Continued marketing exposure through one-on-one interactions with hotels, wineries, fairgrounds, business parks and numerous companies throughout the Tn-Valley o Grew our overall social media presence to over 36,000 during the calendar year We are in the top-tier of all downtown associations for social media impact and engagement • Held an all-day Board Planning Retreat to review our PDA Strategic Plan and make necessary changes to ensure the focus of the organization is in lock-step with the needs of our Downtown