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We maintained focus on our 4 key priorities Expand and Improve Parking in Downtown Continue to work closely with the City of Pleasanton to identify opportunities to add to the overall parking stock in Downtown and effectively manage the existing parking Key parking initiatives include employee Parking strategy, development of the St Mary Street lot, 3 hour parking enforcement, Civic Park parking addition and maximizing the transportation corridor lot through paving and possible expansion Recruiting& Retaining Retail in Downtown Continue to work closely with the City of Pleasanton's Economic Development Department, Economic Vitality Committee and other key stakeholders to develop and encourage more 1St floor retail in Downtown, with a primary focus on Main Street Research and evaluate possible options to employ incentive/disincentive strategies to encourage a healthy retail mix Formal Review and Update of the Downtown Specific Plan Work closely with the City of Pleasanton to complete a full review and update of the 2002 I Downtown Specific Plan to make this document more relevant and reflective of the current environment of downtown Wayside and Delucchi Park Improvements Continue to work closely with the City of Pleasanton and other key stakeholders to finalize plans, establish a timeline and begin work to improve the appearance, functionality and safety of Wayside and Delucchi Parks to further enhance Downtown, including the creation of a grand lawn area between the Firehouse Arts Center and First Street BUDGET The 2017 budgeted assessment revenue and City matching funds are projected to be $136,000 This amount is a $5000 increase from 2016 and is based on actuals from 2016 There are no proposed changes to the assessment formula In late 2009 the City and the PDA entered into a new five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the 1 businesses within the downtown district The annual assessment and City matching funds represent approximately 28% of the total 2017 budget and event revenue comprises 53% of the budgeted revenues (does not include reserves & appropriated funds) The Board believes it is prudent to maintain a minimum reserve of$60,000 for 2017 due to (1) the economic forecasts for the upcoming year, and (2) a significant portion of the budget is dependent on the success of events which is contingent on weather The budget includes a full-time Executive Director, a full-time Event & Communications Manager and a part-time Office Manager Insurance expense includes bonding, general liability, workers compensation, event/liquor liability, Employment Practices and Board of Director's Omissions and Errors coverage For 2017, the PDA is proposing a total of 45 events and special promotions, with six street closure days The forty-five scheduled events include four First Wednesday Street Parties (May, June, July, August), thirteen Concerts in the Park in Lions Wayside Park (June through August), two Antique Fairs (May and October), one Wine Stroll (June), one Installation Mixer (January), one Annual Meeting (April), one Board Retreat (mid-year), three membership mixers (April, June or July and October), two Brew Crawls (March and October), eight Sizzling Saturdays (every Saturday in August and September), four Sunday Fundays (every Sunday in August), one Small Business Saturday (November), one Downtown Magical Holiday Evening (November), one Holiday Spirit Stroll (November) and a new event planned for 4