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Proposal for Pleasanton Downtown Specific Plan Update Revised Scope and Budget—October 14, 2016 memorandum, in conjunction with the Issues & Options memos in Task 3 (below), will form the basis for development of alternative concepts for Task 4 2-G TF Meeting#2 (D&B) At the second TF meeting, members will discuss the results of the initial outreach and brainstorm what options for land use, urban design, and mobility should be explored in the next phase Task 3: l ackgro and Research 3-A Specific Plan Policy Review(D&B) D&B will prepare a matrix of current Specific Plan policies, with a space to indicate for each one whether it should be kept, revised, or deleted, as well as space for explanatory notes City staff will be responsible for filling out the matrix to the best of their ability This will help the consultant team understand, from staff's perspective,exactly what in the current plan is working and what should be considered for revision 3-B Existing Conditions, Issues and Options Memos (Team) Consultant team members will prepare three short reports summarizing current conditions Each will conclude with section on issues and options directly pointing to choices the community can consider — Land use and Development Potential (D&B, UFS input) D&B and UFS will map and describe existing land uses in the Downtown area, characteristics of current and proposed development, development standards and other regulations, and development opportunity sites (including the current Civic Center site and the adjacent land between it and the ACE Station) This memo will also assess the current Specific Plan for areas of vagueness and discrepancies, using the matrix from Task 3-A Other issues to be examined will include appropriateness of currently allowable land uses (especially on the ground floor), the viability of the office district, treatment of historic resources, ►nfill potential, parking standards,and other related topics — Streetscape and Mobility(CA) CA will identify and obtain available information through City pertinent to the review of existing and proposed streetscape and mobility issues Documents including pertinent zoning code sections, existing downtown specific plan,bike and pedestrian plans,and similar will be reviewed, and existing conditions in the Downtown area will be diagrammed/mapped CA will submit summary memo detailing pertinent information and issues and options, etc The memo will incorporate goals and objectives that work to achieve those identified for this Specific Plan update and during previous meetings — Economic SWOT Analysis (EPS) EPS will conduct a detailed strengths, weaknesses, opportunities, and competitive challenges (SWOT) analysis, building on previously completed studies including the Civic Center Site Market Analysis and Pleasanton General Plan fiscal impact analysis As part of this effort, EPS will adapt its recently completed market study for the Downtown Specific Plan area focusing on retail (including a movie theater) and mixed uses and will reflect any potential changes in market trends and development activity 3