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1t FP /or Update to Downtown Speafic Plan Etan PLE ASANTON. 1. Spearhead a broad -based community outreach effort to include a range of key age and interest groups. identify various meeting locations, and recommend proven methods to gain feedback from community groups and individuals. Public outreach could include a one or two -day design charrette, web and social media management and presence on the City website, presentations or kiosks at locations such as the farmers market, direct consultation with the Pleasanton Downtown Association, and the preparation of specially formatted publications, or any other methods deemed valuable by the consultant. The intent is to reduce reliance on conventional public meetings as a means of soliciting comments. 2. Evaluate and provide recommendations regarding the strengths, weaknesses, opportunities and competitive challenges for retail and mixed uses in the DSP area. A focused report by a firm specializing in economic consulting will likely be useful as part of this task. 3. Provide an image -rich design analysis, with the possibility of an design /height and massing analysis and prepare vision graphics /illustrations and /or fly - through options for the entire Downtown. 4. Evaluate current DSP provisions related to permitted and conditionally permitted land uses, particularly those along Main Street.* 5. Evaluate whether additional inlill housing, including second units, could be accommodated in the DSP area while protecting Downtown's small town character.* 6. Provide additional recommendations related primarily to pedestrian circulation, as well as bicycle and vehicular mobility, and connectivity to existing parks within the Downtown. 7. Evaluate current parking standards applicable to the downtown in conjunction with recommendations contained in the Downtown Parking Strategy and Implementation Plan.* 8. Evaluate the role of office, commercial and residential uses (including the viability of the existing Office land use district), and evaluate the effectiveness and validity of residential and commercial height limitations within the DSP area.* 9. Clarify policies related to the evaluation and protection of historic resources.* 10. Make recommendations to reconcile existing discrepancies between policy documents applicable to Downtown Pleasanton, and incorporate policy directives identified in documents not currently referenced in the DSP, including those that are currently underway. * 11. Provide policy /design direction on other items that may arise during the public input process.* 3