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RFP for Update la Dowrdomw Speci /ic Plan reSirlari pLEASANTON. The Downtown Specific Plan (DSP) adopted in 2002 includes goals, objectives, and implementation measures that facilitate the changes needed to serve the City's growing population and employment base while still preserving the essence of Downtown's small -town character. The 2002 Specific Plan was an update to the very first DSP adopted in February 1989, and can be found online at: http:// www. cityofpleasantonca .gov /civicax /fi lebank/blobdload.aspx ?BIobID =23825 The objective of the current effort is to comprehensively update the 2002 DSP. The DSP has provided solid policy guidance for development in Downtown over the last 14 years, as evidenced by recent context - sensitive infill projects that have filled -in key gaps in the commercial core, the presence of an inviting pedestrian environment along Main Street and adjacent east /west side streets, the continued protection of historic commercial and residential buildings, and a vibrant retail environment. However, implementation of the DSP and feedback from community members and elected /appointed officials has indicated a potential need for reevaluating certain elements of the plan to: clarify areas of policy direction that are vague, more effectively respond to market factors and community desires, strengthen the protection of the physical features of Downtown that are valued by the community, and incorporate key concepts and principles from recent long -term planning efforts (see "Reference Documents" at the end of this RFP). Scope of Project The City is inviting qualified consultants to submit proposals to provide focused assistance with preparation and adoption of a comprehensive update to the DSP to establish positive design and land use improvements. The update will be an in -depth process involving community workshops and /or other forms of outreach and public hearings. The project will require evaluation of the adopted DSP and feedback provided by members of a task force or advisory group expected to guide the update of the plan. The project scope also includes evaluation and incorporation of the goals, policies and vision of the City from interrelated planning documents that address challenges and opportunities within the Downtown and surrounding areas. The selected consultant is expected to provide the following services, including the provision of policy, program, and project options for consideration and recommendations in the following areas. In recognition that the budget for professional services is limited, assume significant staff assistance in the policy- related topics marked with an asterisk ( *) below. 2