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directives, recommendations, and guidelines from the existing and currently underway planning documents that affect Downtown. As with other similar efforts, a Task Force or Technical Advisory Committee is expected to oversee and assist with the DSP Update. Based on past experience and informal consultation with other agencies and consultants that have recently undertaken downtown plan updates, staff recommends the creation of a small Task Force or Technical Advisory Committee with past experience on major land use /design planning projects to reach consensus on major planning issues and provide direction on key technical questions. Staff believes that an experienced and nimble Task Force/Technical Advisory Committee will best be able to respond to and strategize on the complex and nuanced policy questions that will require resolution as part of the DSP Update. Representatives on the Task Force/Technical Advisory Committee could be from: City Council (2 members), Planning Commission (2 members), Pleasanton Downtown Association (1 member), Economic Vitality Committee (1 member), and at -large representatives (3 to 5 members, appointed by City Council). Staff believes that focused professional assistance will be desirable to achieve the following objectives: • Engage a wider cross - section of the community to provide input on the plan in the form of charrettes, social media- or web -based outreach, or other innovative means; • Refine the design concepts in the DSP, in recognition of the fact that the quality of the built environment is paramount in Downtown; • Integrate imagery and data -rich graphics into the DSP that can capture the community's imagination and long -term vision for the area; and • Provide technical analysis in the areas of roadway planning and economic analysis that will be necessary to create a realistic and implementable plan. Staff has drafted the attached RFP for City Council review in advance of releasing it. The RFP emphasizes community outreach and design as primary deliverables, but also includes the scope identified below. Community Outreach • Spearhead a broad -based community outreach effort to include a range of key age and interest groups, identify various meeting locations and recommend proven methods to contact community groups. Public outreach could include a one or two -day design charrette, and might include web and social media management and presence on the City website, presentations or kiosks at locations such as the farmers' market and the Pleasanton Downtown Association, and the preparation of specially formatted publications. Design • Provide an image -rich design analysis, with the possibility of a design /height and massing analysis and prepare vision graphics /illustrations for the entire Downtown. Page 4 of 5