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ALH Urban & Regional Economics ALH Economics will prepare o comprehensive urban decay impact anolysis of the proposed protect. While socioeconomic effects are not considered significant under CEQA, indirect changes in the environment resulting from such effects should be examined (Bakersfield Citizens for Local Control v. City of Bakersfield (124 Cal. App. 4th 1 1841). The technical report prepared under Task I, below, will identify and estimate the project's economic impacts and evaluate the potential for urban decay resulting from the Project. The Task 1 report will be included as an appendix in the Final Supplemental EIR, prepared by ESA, and will be the basis of responses to comments related to urban decay. In addition, a Task 2 analysis will be prepared estimating the net fiscal impact of the Project on the City's General Fund, focusing on the anticipated revenues and costs accruing to the General Fund, Task 3 includes involvement in the public process associated with the final approval of the Project's EIR, as requi red. SCOPE OF WORK As noted, ALH Economics will conduct several tasks relevant to urban decoy (including leakage) and fiscal impact analysis of the EDZ (the "Project "). The tasks associated with these analyses and their subtasks are presented below. Task 1: Urban Decay Analysis Task 1.1 Project initiation and OR Coordination. ALH Economics will initiate the urban decoy analysis by reviewing existing materials pertaining to the project and coordinating with ESA regarding key data points, such as project square footage, relevant project opening dotes, trip distribution assumptions, City of Pleasanton population and household estimates and projections, and cumulative projects detail. The purpose of this will be to achieve consistency between the EIR and the urban decoy study. Data required to support the analysis not included in existing materials will be specially requested. Task 1.2. Project Definition. ALH Economics will formulate a working definition of the Project, including both Phase land Full Buildout. This will include anticipated sales upon stabilization and any assumed project opening dates. This information will comprise a fundamental study baseline. ALH Economics will validate the assumption regarding the opening date with ESA prior to proceeding with the subsequent analysis, as this is a critical project benchmark. Based upon project information, ALH Economics will determine the retail and other commercial categories comprising anticipated project soles. All sales figures will be based upon constant dollars and will not reflect the anticipated effects of inflation. The exclusion of an inflation assumption streamlines the analysis, results in more meaningful sales assumptions, and eliminates o potential source of criticism by potential project opponents. Task 1.3. Definition of Market Area. ALH Economics will define ❑ market oreo appropriate for analysis of the project. This market area will be defined as the area from which the majority of retail and other commercial demand for the Project is anticipated to originate. This will be defined through several approaches, including visual observation and data analysis, such as analysis of the distribution pattern of existing and planned general merchandise stores, grocery stores, and hotels, the location of existing and planned dub retail stores within the general region, and retail sales leakage and attraction analysis for Pleasanton and other potential constituent components of the market area. Examination of the area's geography and regional highway system will also contribute to the PAGE ^