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ALH Urban & Regional Economics <br />During her tenure with CBRE Consulting Ms. Hermon developed a strong practice area involving the <br />conduct of urban decoy analyses as port of the environmental review process for projects with major <br />retail components. A review of Ms. Herman's experience with these types of studies is included in <br />Appendix B, along with descriptions of recent fiscal impact studies completed by ALH Economics. <br />UNDERSTANDING OF THE ASSIGNMENT <br />The City of Pleasanton (City) is proposing to implement a pilot Economic Development Zone ( "EDZ ", or <br />"Project") within a 40 -acre area along Johnson Drive currently developed with office, commercial, <br />institutional, and industrial uses. The EDZ would allow the City to use zoning and land use designations, <br />incentive programs, completed CEQA documentation, and standards and guidelines to streamline the <br />development process and encourage investment. The City hos circulated o Draft Supplemental <br />Environmental Impact Report (Draft SEIR) for the project, which tiers from EIRs prepared previously by the <br />City for its General Plan update and Housing Element and Climate Action Plan. The Draft SEIR includes <br />some assumptions about development that would take place in the short term ( "Phase I," which includes <br />the development of club retail, general retail, and hotel uses), and the long term ( "Full Buildout," which <br />indudes Phase I as well as additional retail, commercial, and industrial /office uses). Several comments <br />submitted by public stakeholders as well as City Planning Commission members have requested that the <br />Final SEIR include the results of an analysis of potential urban decay and "leakage" that would be <br />caused by the project. The development characteristics of Phase 1 and Full Buildout are presented below <br />in Table 1. The comment period for the Draft SEIR is scheduled to end November 23, 2015. <br />TABLE 1 <br />SUMMARY OF EDZ DEVELOPMENT CHARACTERISTICS <br />Land Use or Other Characteristic <br />Unit <br />Development <br />Phase 1 9, and 10) (parcels 6, <br />ButWont' <br />Employees <br />Jobs <br />1 <br />369 1 <br />642 <br />( <br />1.149 <br />General Retail 1 Square Feel <br />38,903 <br />62,403 (e 38.903. <br />23,5002) <br />246,440 <br />Club Retail Square Feel <br />- <br />148.0001 <br />148.000 <br />Commercial Service j Square Feet <br />123.155 <br />123.165 <br />- <br />Office Square Feet <br />15,070 I <br />15.070 <br />• <br />Industrial Square Feel <br />Hotel Square Feet <br />} <br />27.5501 I <br />- I <br />27,550 <br />88,000' <br />27,550 <br />88.000 <br />InstilulionaliReligious Square Feet <br />20.000 I <br />20.000 <br />Total new gross bt4lding space Square Feet <br />• I <br />259,500 <br />285,302 <br />Total gross building space Square Feet <br />224,688 I <br />484,188 <br />509,990 <br />1 Inclusive of al phases of development. including Phase 1 <br />2 Now development (versus existing •grandfalhereer uses Owl wi] be phased out graduafy over the period of Fug Buildout) <br />3 Does not include square footage of structures demolished independently 01 W proposed EDZ <br />Ac v Aces <br />SF " Square Feet <br />SOURCE Appendix C (Boon & Associates. 2015, Draft Summary - Johnson Dnve EDZ Ascel impact Analysis, City of Pleasanton). <br />PAGE 3 <br />