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• <br /> Pleasanton and Dublin. This analysis effectively accommodates hotel rooms demand associated <br /> with expansion of the city's economic base. The results indicate that in 2018, when the Project's <br /> hotel is assumed to be added to supply for the full year, occupancy is projected to range from 79% <br /> to 81%. On the low end this rate is above the industry standard hotel occupancy rate of 75% and <br /> at the high end the rate is generally equivalent to the current baseline rates. Thus, the addition of <br /> the Project hotel is not anticipated to result in negative impacts on the existing hotel base <br /> contributing to potential hotel closure. <br /> In addition to the Project, there are Iwo cumulative hotels planned. This includes the 122-room <br /> Aloft Hotel at Grafton Plaza in Dublin, anticipated to be added to supply in 2017, a year before <br /> the Project, and the 75-room Project Clover hotel in Dublin, anticipated to be added to supply in <br /> 2018, the same year as the Project hotel. The near-term results after the addition of the new <br /> Grafton Plaza hotel in 2017 indicate that hotel occupancy is projected to remain stable at 81%, <br /> the rate noted in 2015. When the Project Clover and Johnson Drive EDZ Project hotels are further <br /> added to supply in 2018 the occupancy rate is projected to decrease, down to 73% to 75%, and <br /> recover thereafter. These projected rates are close to or above industry standard levels, and exceed <br /> levels achieved by the market as recently as 2011 and 2012. Thus, market performance is <br /> anticipated to remain close to or above industry standard levels reflective of a healthy hotel market. <br /> Therefore, the study concludes that the Project and cumulative projects may result in reduced <br /> occupancy among existing hotels, but that the existing hotels are not anticipated to be impacted to <br /> the point that hotel closure is a potential risk. <br /> CEQA URBAN DECAY DETERMINATION <br /> Definition of Urban Decay <br /> For the purpose of this analysis, urban decay is defined as, among other characteristics, visible <br /> symptoms of physical deterioration that invite vandalism, loitering, and graffiti that is caused by a <br /> downward spiral of business closures and long term vacancies. This physical deterioration' to <br /> properties or structures is so prevalent, substantial, and lasting for a significant period of time that <br /> it impairs the proper utilization of the properties and structures, and the health, safely, and welfare <br /> of the surrounding community. For this study, urban decay is only considered a risk factor if the <br /> economic impact analysis suggests the potential for prolonged market area vacancies to occur <br /> resulting from Project- and cumulative project-related sales impacts. <br /> Retail Market Characteristics <br /> Historically, Pleasanton has maintained a healthy retail market sector, while Dublin has <br /> experienced more fluctuations. As of 4'h quarter 2015 Pleasanton had an overall retail vacancy <br /> rate of 2.3%. This rate comprises a relative low in recent years, since hitting a peak of 6.0% in 4111 <br /> quarter 2012. Prior to that time period the Pleasanton vacancy rate was as low as 1.4% in 1" <br /> quarter 2007, which is an exceedingly low vacancy rate. All of these rates, however, indicate an <br /> 1 The manifestations of urban decay include such visible conditions as plywood-boarded doors and <br /> windows, parked trucks and long term unauthorized use of the properties and parking lots, graffiti and <br /> other building defacement, dumping of refuse on site, overturned dumpsters, broken parking barriers, <br /> broken glass littering the site, dead trees and shrubbery together with weeds, lack of building <br /> maintenance, homeless encampments, and unsightly and dilapidated fencing. <br /> Johnson Drive EDZ Urban Decay 7 ALH Urban & Regional Economics <br />