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BACKGROUND Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989 requires the City Council to do the following to levy the annual assessment for the Pleasanton Downtown Association (PDA) Business Improvement District: • Appoint an advisory board to prepare the annual budget with a report describing the improvements and activities of the downtown improvement district and the related funding sources. The report will outline any recommended changes to the boundaries of the district and/or the methodology of assessing each business; • Accept the report and budget and set a public hearing to levy the assessments; • Open and close the public hearing and adopt by resolution the assessments. DISCUSSION On October 6, 2015, the City Council appointed the members of the Advisory Board. The Advisory Board has since met and is recommending acceptance of the 2015 annual report and the proposed 2016 PDA budget. The attached report and budget contain the following required information: 1. Any proposed changes in the boundaries of the district. 2. The improvements and activities to be funded during the calendar year, and an estimate of the cost of providing those improvements and activities. 3. The method of levying the assessment in sufficient detail to allow each business owner to estimate the amount to be levied against the business for the year. 4. The amount of any surplus or deficit revenues carried over from a previous year. 5. Contributions to be made from sources other than the assessments levied. PDA 2015 Annual Report and 2016 Budget At the October 21, 2014, City Council meeting, the City and the PDA renewed a five-year funding contract whereby the City contributes funds to match the annual assessment revenue. This $132,000 combined assessment revenue and City match is projected to account for approximately 29% of the total 2016 funding sources. The PDA budget includes a full-time Executive Director, a part-time Office Manager, and a full-time Events & Communications Manager to facilitate PDA events as well as outreach throughout the year. PDA has provided a 2015 annual report and 2016 budget for the City Council's review as Attachment 1. The report illustrates the organization's accomplishments during this year as well as comments on efforts toward the PDA's four key priorities: Expand and Improve Parking in Downtown Work closely with the City of Pleasanton to continue identifying opportunities to add to the overall parking stock in Downtown. Key parking initiatives include; Employee Parking, development of the City-owned lot on St. Mary Street, 3 hour Page 2 of 5