14 - Laserfiche WebLink

parking enforcement, Centennial Park parking addition and maximizing the Railway Corridor lot through paving and possible expansion. Recruiting & Retaining Retail in Downtown Work closely with the City of Pleasanton's Economic Development Department, Economic Vitality Committee and other key stakeholders to develop and encourage more retail in Downtown. Enhance the awareness of the Firehouse Arts Center and Revitalize Division Street as a Gateway into Downtown Work with all stakeholders to increase the vitality of the Firehouse in Downtown and encourage more partnership and marketing/advertising opportunities and outreach. Also work to improve and enhance Division Street to increase the connectivity of the Firehouse to Downtown. Downtown Gateways and Wayfinding Signage Pogram Work with all stakeholders to develop a cohesive, branded gateway program for all four, main downtown gateways. Additionally begin work to design a functional and stylish wayfinding signage program to bring more people into downtown. Looking forward to 2016, events planned by PDA during the year are projected to generate approximately 56% of the total 2016 revenue for the PDA. The forty-seven scheduled events (the same number of events as in 2015), include: five First Wednesday Street Parties (May, June, July, August and September); thirteen Concerts in the Park in Lions Wayside Park (June through August); two Antique Fairs (May and October); one Wine Stroll (June); one Installation Mixer (January); one Annual Meeting (April); one Board Retreat (mid-year); three membership mixers (April, June or July and October), two Brew Crawls (March and October), eight Sizzling Saturdays (every Saturday in August and September), four Sunday Fundays (every Sunday in August); one Small Business Saturday (November); one Downtown Magical Holiday Evening (November); one Holiday Spirit Stroll (November) and two special events celebrating SuperBowl 50 (February). These planned events will require street closures to occur in the Downtown area on seven days, specifically for the First Wednesday Street Parties and Antique Fairs. Proposed Changes Additionally for 2016, the Advisory Board is recommending clarification of the BID boundaries to remove residentially zoned properties on Ray Street and to include commercially zoned properties along Old Bernal Avenue from the BID as reflected in the map shown in the Pleasanton Municipal Code (PMC), as well as elimination of the new business exemption. Clarification of BID Boundaries The BID boundaries are shown on a map in PMC Chapter 5.28.040. In reviewing this map earlier this year, it was noted that 1) numerous residentially zoned parcels along Ray Street which are not assessed the BID assessment are included within the BID boundaries map; 2) nine commercially zoned parcels along Old Bernal Avenue on which businesses do pay the BID assessment are not included in the BID boundaries map; and 3) the map Page 3 of 5